When Google updates a design feature on one of its platforms, it’s very rarely a big change. And that’s the case with the latest alteration that the search engine is set to make to its mobile search results.
The difference will come in how search results are displayed, with the source of each website set to be identified by a small icon displayed above the link that shows a site’s favicon or icon.
Although this is set to come to mobile search first, it is expected to be rolled out to web search results too.
The Next Web shared what Google had to say about the change: “With this new design, a website’s branding can be front and centre, helping you better understand where information is coming from and what pages have what you’re looking for.”
If it’s been a while since you updated your branding and web design, this could be a great opportunity to refresh it at a point when consumers are likely to notice it more. If you need help with that, contact website designers in Surrey to get some advice.
This will also mean that it’s easier to see when content is provided via an advert, and will help people to choose the most reputable sources of information.
As the news provider points out, you’re more likely to trust the answer to the question ‘how far away is the sun?’ from NASA than you are from a site like theearthisflat.com.
We recently explained why SEO goes hand in hand with web design, and this is just another example of how the two are closely linked. SEO needs to form part of your plan from the beginning because businesses need to do all they can to get noticed in an increasingly competitive online environment.