When you start thinking about web design in Kingston, it can be easy to get embroiled in the customer journey, navigation, branding and overall design of your site.
All of these things are undoubtedly important, but you also need to make sure that you think about search engine optimisation (SEO) at the design stage.
An article for Business2Community recently explained why it’s so important to factor in an SEO plan when you’re designing your website, and not to leave it until the design work has been completed.
The main reason is because, with so much online content these days, you need to do everything you can to make sure your business is noticed.
So, how do you start implementing an SEO plan while designing your website? According to the news provider you should start by clearly defining the goal for your website. What do you want it to achieve? Answer this question and it will also make the design process easier.
For small businesses competing on a local level, the advice is not to be complacent simply because you have less competition for your target keywords. “Local SEO means adding local business listings on not only the most important sites like Yellow Pages but other directories that aren’t as well known,” the article suggests.
Of course, as well as making sure people can find your business you need to ensure that they then trust you when they come across your online presence.
Last month, we shared statistics from Blue Corona, which revealed that 48 per cent of people believe one of the most important factors in determining a business’ credibility is through its website design, which means it’s not something you should skimp on.