2020 has certainly been a year where the digital and online environments have come to the fore. If you’ve previously resisted going digital with your business, but you’re starting to understand why it’s so crucial to have an online presence, now is the time to make the shift.
As an article for Business 2 Community recently pointed out, there are a number of elements you should bear in mind when you’re transitioning to a digital business model.
It’s essential to begin with your online business fundamentals. If this is your first foray into the digital realm, it’s particularly important to explore what has changed and how this will impact your business and its customers.
As part of this process, you should clearly define your business goals and explore how these may need to change as you shift to a more digital, or wholly digital, business model. This is also an excellent time to revisit your branding.
Remember that branding is about having a consistent message and being able to share that with your customers and potential customers across multiple channels. It should showcase your brand mission and core values.
To do that, elements such as the tone of voice, visual aspects of your brand (like the logo) and your brand’s personality all need to work together to create a whole picture that people can easily understand.
Working with specialists in web design in Surrey can help you start to explore how your brand might need to change for the digital world.
As we noted earlier this year, an important part of building your customer base online is being able to demonstrate that your brand is trustworthy. Your web design is very important for trust building with prospective customers.