Getting the logo design for your business right is vital. It’s one of the best ways to build brand recognition and it’s something that can set the tone for your company quickly and effectively.
Virtual Strategy recently pointed out that studies have revealed it only takes consumers ten seconds to form an opinion about a logo design, highlighting why it’s so important to get this element of your branding right.
The news provider went on to pick out some of the top logo design trends to watch this year.
In at number one is geometric shapes. These are a good option for logos for a number of reasons, including providing a built-in responsive logo symbol. They can also provide a distinct personality for your company, the news provider noted.
Next up is the use of nostalgic aesthetics, more specifically those that hark back to the 1980s and ‘90s.
Third on the list is minimalism, which often involves using a monochromatic colour palette and lots of negative space.
Speaking to the news provider, founder and executive director of DesignRush Gabriel Shaoolin commented: “Logos are the top visual element of a brand. Therefore, a logo needs to communicate many aspects – including core values, personality, services and more – to consumers at just one glance.”
With so much to consider and logos providing such an important part of a brand, it’s easy to see why you’d want to work with experienced website designers in Surrey to get every element spot on.
If you’re starting a new business, as well as getting your logo design right there are a few other branding trends to keep an eye on, including finding meaningful ways to connect with consumers and the rising power of millennials.