When you’re designing your website, it can be easy to focus on the main pages and let some other elements of the design fall by the wayside.
One area that it’s essential to design carefully is forms, but all too often these can be left to languish, and that can impact your conversion rates.
As an article for Business2Community recently explained, there are several relatively simple steps you can take to streamline the forms you’re using on your website. If you’re working with web designers in Surrey they can also help you with this side of the design.
Firstly, make sure that your form is easy to find, as consumers will leave and simply not contact you if it’s not easy for them to do so.
When you’re designing your form, make sure that it is optimised for mobile users. Over half (58 per cent) of web traffic now comes from smartphones so make sure that your form is compatible with this smaller screen size.
As PCT Online recently noted, larger buttons and calls to action are recommended for mobile sites, because this makes it easier for those navigating on a mobile to hit the right spot on the screen.
It’s also essential to keep your form as brief as possible. Only ask users to give you the information you actually need. If you make your form too long, you risk losing people halfway through the process of completing it.
As well as the design, make sure you don’t neglect the copy on your form either. Clearly explain what will happen once someone fills in your form and explore using more direct and exciting call-to-action buttons, rather than opting for the generic ‘submit’ option.
