These days, to do good business and keep a leg up on the competition you need to have a working website that looks smart, functions well and keeps your customers engaged. The times they certainly are a-changing, however, and nowadays people do most of their internet browsing on their smartphones rather than their desktop computers, shopping on the go.
What this means is that you need to make sure that your website is responsive, above everything else! If someone clicks onto your site on their smartphone and it’s hard to read and difficult to navigate, it can be incredibly frustrating… and people’s attention spans online are very short.
If they don’t find what they’re looking for in just a couple of clicks, they’ll soon move on elsewhere… which will have a big impact on your profit margins if this happens a lot.
Responsive web design includes having text that’s readable without having to zoom in, enough space for tapping targets and no horizontal scrolling. This will mean your site can be used on a smartphone without you having to create a separate app.
A fully responsive web page will cleverly adjust itself depending on the screen that the user has accessed it with – which results in a far better, more enjoyable browsing experience. What this means for you is that your customer won’t be so annoyed by your site that they leave and never return.
And don’t forget that having a fully optimised website will impact your rankings in search engines for the better as your bounce rate will improve and engines preferentially index sites that have been optimised in this way.
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