Having excellent website designers on board to help create high-quality and professional-looking web pages is going to be even more important in the future, after it was revealed the Scottish government is to invest £600 million in superfast broadband.
The intention is to enable every home and business to have access to efficient and reliable internet connection by 2021.
Fergus Ewing, rural economy and connectivity secretary, noted this investment is the biggest public spend for a broadband project and is aimed at making “Scotland a world-class digital nation”.
“Fast and reliable internet connection is vital for the economic and social wellbeing of all communities,” he stated, adding that it will make areas of rural Scotland as well connected as anywhere else in Europe.
The Reaching 100% (R100) programme was announced as part of the 2018-19 draft budget earlier this week and will be delivered over the next four financial years until March 2022.
While its current Digital Scotland Superfast Broadband project is set to achieve 95 per cent fibre broadband coverage before the new year begins, this programme will spread internet connection to more isolated places.
That is why businesses all over the UK should prioritise improving their websites, as more people are going to have access to them in the future.
This is especially the case for e-commerce companies that rely on fast broadband to enable consumers to purchase their products safely and securely.
According to Practical Ecommerce, firms that do sell on their websites should invest in full-screen search forms to enable users to look for the products they are interested in. They should also add video content and consider asking customers questions to help direct them to particular products on the site.
