First impressions are key in nearly every facet of the business world, but for web design, it is the difference between success and failure. Ensuring your page is unique, high quality and technically sound is essential to ensure people stay on your site for more than a few seconds.
If you are struggling with conversions, search ranking or with view time, here are some web design elements that need to stand out the first time a visitor clicks onto your website.
Aesthetics
Thanks to the increased access to easy to use content management systems, making a professional-looking website is not as complicated as it has been in the past.
However, because of this, making your website stand out is more important than ever, and needs to catch your viewers immediately.
Eye-catching imagery, video content, colour scheme and branding is key to making an impact and much like any other marketing materials must fit your brand.
Access
Users need to easily access the information, content and systems they require or they will quickly find another site that will provide it.
This starts with how long your page takes to load. Google’s PageSpeed Insights tool is very useful for this, as it will highlight not only the average load times for both mobile and desktop users but also ways in which you can improve this speed.
As well as this, your website needs a useful search function, as well as an easy to navigate menu system which requires as few clicks as possible for potential customers to get the information they need.
Content
Your messaging and information is key, and your website must provide easy to understand, quick to read and essential information that complements your brand.
Once they are onto your page thanks to the two elements above, your content needs to deliver your message, your brand and your goal in a way that will convert them from a viewer to a customer.
For more information on web design for Kingston businesses, get in touch today.
