Conversion is what all good web design aims for. Attracting people to your site is all well and good, but you also want them to take some action while they’re there, whether that’s signing up to receive your newsletter, making a purchase, or contacting you for a quote.

There are certain elements that you have to bear in mind when you’re looking at how you can drive conversions, as an article for PR Web by Digital Silk recently explained.

The organisation noted that good web design should always begin by working out your broader digital strategy. This means considering not only you want to achieve with your online presence, but also who your target audience is, what your competitors are doing and how your current site is performing.

Before you get round to designing anything, the next step is in the planning. This involves mapping out all the potential customer journeys on your site and creating a conversion funnel for each. With this information, your web designers in Kingston will be able to get to work.

It’s actually a good idea to work closely with your web designers to hash out your plan, including exploring the customer journeys and conversion funnels together.

Once you get to this point, you can get started on the design and development of your site. Make sure that you also create visual guidelines to ensure consistency across the whole site, as well as any other digital assets or sites, like social media profiles, you may use.

It’s also essential that you don’t neglect security on your site as you’re building it. We explored this, as well as other ways of making your business come across as trustworthy online in a previous blog post.

Steps like having an SSL certificate for your website aren’t difficult to complete, so make sure you don’t overlook them because they will certainly add to your site’s credibility, making it look more trustworthy to visitors, not to mention improving security and protecting everyone’s data.

As Digital Silk noted, the design of your website accounts for 75 per cent of its credibility, and other factors like the security you have in place will bolster trust further.

Having this credibility is essential if you are to convince consumers to purchase or do business with you.

As an article for Your Story recently pointed out, 94 per cent of a person’s first impression of your business comes from your website’s design, so if you need further convincing of the importance of having a thorough process to get this right, this could be it.