Overhauling your website is something that businesses will have to do from time to time in order to keep up with changes in design and technology. This is a fact of life! And if you’ve been looking into website design in Surrey at the moment, you’ve probably come across the term ‘responsiveness’ before. But what exactly is this and just why is it so important? Here are a few reasons to make this a priority when having your site redesigned.

Not just mobile friendly

Mobile friendly sites look good on mobiles. They do exactly what they say on the tin. But a responsive website is this and so much more – this kind of design means your site can adapt to any size of screen it’s being viewed on. Visitors to your site won’t notice any difference in the appearance of your web pages, whatever device they’re using.

Lower maintenance costs

A responsive website can result in lower maintenance costs because you’re not running two versions of the same site – although bear in mind that it can be more expensive to roll out at the beginning. Set-up time, however, will be reduced.

Better user experience

If your site is responsive, users won’t see it distorted on mobiles and tablets – which means that they’re far more likely to come back and visit it again.

Better SEO

The internet is a very competitive place these days and as a business owner, you’ll need to be at the top of the search engines for a range of search terms related to your industry. Search engines preferentially index responsive web design because it’s better for user experience and will mean people are on your site for longer – so it could have a real impact on your bottom line once you get to the top of the rankings.