Technology is always evolving and that’s certainly no different in the realm of web design. There are a number of big trends to watch out for in 2018 and, if the experts interviewed recently by Econsultancy are to be believed, jumping on these trends early could put you ahead of the curve.

In an article looking specifically at SEO trends for the coming 12 months, the website spoke to a number of experts in the field. One of the things to be aware of when you’re hiring web designers in Surrey is the continued need to focus on organic search results.

That’s according to Will Critchlow, founder and CEO of Distilled, who told the news provider that there’s a perception that it’s getting harder to get organic traffic from Google. However, he pointed to data showing that just three to four per cent of all searches lead to a user clicking on an ad.

“I predict that we will see some brands pull back from organic search investments as a result, and that it will hurt them in the long run,” he asserted.

Another trend that brands need to be prepared for is the growing voice market. One expert, Mike Jeffs, commercial director at Branded3, explained that at the moment there’s not a great deal of data on voice searches, which is why he expects to see greater measurement of conversational UX and voice search in the coming year.

A continued focus on data and privacy, as well as a shift towards a faster, mobile-friendly web were other trends cited by the website.

Last month, Practical Ecommerce highlighted a number of trends specific to ecommerce sites, such as the rise of video content and an increased focus on microinteractions.