If you have an ecommerce website, you may want to take a look at some of the top trends in web design in this area for the coming 12 months – updating your site with the help of web designers in Surrey might be a must once you see the list.
Practical Ecommerce singled out five design trends to watch out for, with CSS grid layout at the top of the list.
This might not mean a lot to you if you don’t have much knowledge of web design, but what this essentially does is give designers much more control over a site’s layout, which can be very useful in the modern age where you’re often designing for various screen sizes and devices.
Another trend to look out for is full-screen search forms, which instantly direct users to search for products on your site.
It’s no secret that video content is growing in popularity, and you can expect to see much more of it on ecommerce sites in the coming 12 months, the news provider predicted.
Microinteractions are another thing you may want to build into your website’s new design. According to Nick Babich, editor in chief at Planet UX, they can help users to form habits.
“Microinteractions have the power to encourage users to actually interact. They are strong instruments that help form habit loops,” he told the news site.
The final thing on the list is guided selling, whereby your site uses questions to help direct consumers to particular products or services.
Of course, you need to make sure that you don’t get so caught up in new trends that you overlook the basics. Calls to action are one of the most basic ways in which you can get your users to interact with your site, and earlier this month one tech site highlighted how important they are in turning leads into conversions.