Responsive web design is one of those phrases that gets used a lot nowadays, but just how important is it in terms of the performance of your website?

As you may suspect, there are a number of ways in which it can help your organisation – and it’s not all about your ranking in search engines, although this certainly is helped by having a responsive site.

But a site simply being responsive isn’t always enough. Search Engine Journal recently highlighted a number of ways in which thinking about responsive design for your site can improve the performance of your website in search engine results pages.

Top of the list is through improved usability. Google looks at time on page as an indication of a site’s value to any given search query, the article noted.

That means the longer you can get visitors to stay on your website, the better it can rank in the search engine’s results. Having a responsive site improves the user experience and therefore means people are likely to stay on your site for longer.

Earlier this month, an article on Bdaily talked about how responsive web design isn’t about just designing for the smaller screen of a mobile though. It stressed that a good site design needs to be adaptable to devices of all shapes and sizes, from the sleekest smartphone to a large desktop screen and everything in between.

Getting experts to help with your website design in Surrey is therefore a good idea to make sure that all of the variables of designing for different sized screens are considered when you’re