Websites that allow their visitors to purchase goods should start considering how they will cope with the surge in traffic they are likely to experience on Black Friday and Cyber Monday.

Next Friday (November 29th), retailers all around the country will slash their prices to entice Christmas shoppers through their doors or on to their websites and purchase items ahead of the festive rush.

The tradition, which has gained popularity in the UK in recent years after launching in America, is then followed by Cyber Monday.

This is taking place on December 2nd this year and involves online-only deals for shoppers who are attracted to good web design in Kingston and would rather purchase items on their computer than on the high street.

While Black Friday and Cyber Monday deals were traditionally only on offer for one day each, it is now usual for retailers, both offline and online, to provide discounts for a fortnight leading up to the end of November. That is why it is imperative e-commerce sites start thinking about their own reductions to gain advantage over their competitors.

Last year, Brits spent £4.5 billion on Black Friday deals, typically shelling out £202 each on the discounted offers. However, according to Finder, more people are planning to take advantage of the sales this year, which could see the total figure reach £7 billion.

To improve your chance of gaining traction during the Black Friday week, it is wise to improve website and logistics capacity, spread deals across different times or days, and use online stores and email communication as ways to promote discounts and encourage spending, according to PwC.