Brits are holding out on their Christmas shopping so they can grab a bargain in Black Friday sales, with UK shoppers expected to spend as much as £4.5 billion on this year’s deals.

Businesses have been reminded of the importance of getting their websites in order by hiring good web designers in Kingston to spruce up their site and make sure their e-commerce section is working as effectively as possible to help them capitalise on the huge demand for online sales this Black Friday (November 23rd).

Your Money reported that more than half (57 per cent) of consumers plan to do their shopping online this year, and as many as 17 per cent say they will use their smartphone in the end of November sales. Therefore, it is essential websites and apps are easy for those on their tablets, laptops, desktops and smartphones to use.

According to GoCompare Credit Cards’ Black Friday Shopping Study, 36 per cent of households in the UK are intending to buy something in the sale, with each one planning to spend £165. This is a 53 per cent increase on last year’s spend, taking the total to an estimated £4.5 billion.

Georgie Frost, consumer advocate at GoCompare Credit Card, noted that Black Friday has surged in popularity over the last few years to become “one of the UK’s biggest shopping events”.

“As a result, we see behaviours changing, with an increase in household spend, more shopping on smartphones [and] more people researching the best deals online,” said Ms Frost.

Last year, Brits forked out £1.39 billion on Black Friday through its online sales alone, representing an increase of 11.7 per cent from the previous year, IMRG revealed. This year could see an even greater growth in online sales, with more people tempted to avoid the high street and shop at home than ever before.