If you want to stand out in the world of ecommerce you need an excellent website. But when you’re just starting out it can be difficult to know how best to go about creating one.

A recent article for Tech Aeris offered some advice on the things you should do if you’re setting up an ecommerce site. If you’re not particularly tech savvy, finding web designers in Kingston should be one of your first steps.

Before you start doing any design work, the news provider states that you need to create a search engine optimisation (SEO) strategy. This needs to be embedded in everything from the design to your content.

If people can’t find your site and products, they’re never going to buy from you, so it pays to get this right from the outset.

Another thing to consider before you start with the design work is your domain name. You need to buy one that’s appropriate for your business. “The domain name should be easy to type, short and include one or two keywords,” the news provider recommends.

When you do start on your development work, it’s also worth considering building a mobile ecommerce app. This will make it easier for shoppers to browse and spend money when they’re on their phones, which is how more and more people are using the internet.

You need to make sure that your website loads quickly and can handle high volumes of traffic. Last month, IKEA disappointed shoppers when its website crashed over the first May bank holiday weekend.

Consumers vented their frustrations via social media, after the home improvement store’s website was unable to take online orders or tell people whether items were in stock in particular stores for the whole long weekend.