Web design has evolved in leaps and bounds since the creation of the World Wide Web by Tim Berners-Lee in 1989 and has seen a wide shift ever since, at it moved from being a way to distribute information to the way we live our lives.

Many aspects of the physical world have been shaped through the evolution of web design, from Kingston, Surrey, Greater London and throughout the country. As we have moved to a more digital world as a result of the present circumstances, a brand’s online and offline presence is increasingly intermingled.

By looking at how web design has evolved, we can see how it has had an increasing effect on our lives.

 

Web 1.0

Web 1.0 is the creation of all the technical parts of the internet and its very early implementations. The first-ever web page, which has since been put back onto the internet in its original form, was a simple set of text and links.

Eventually, pictures and very basic tables were added as can be seen with the still-available Space Jam movie website, but the key focus was on delivering information to consumers rather than interaction.

 

Web 2.0

Web 2.0 is web design based on interactivity and collaboration. Many websites we still use rely on the principles of feedback, user-generated content and services that communicate and collaborate with each other.

Many blog systems of websites are a prime example of this, as they present information that can be communicated on and shared on social networks.

 

Web 3.0

The future of the internet will rely on how the vast array of websites and impossibly large amounts of information can be read and linked together, sometimes known as Web 3.0 or the Semantic Web, according to the World Wide Web Consortium (W3C).

This is where the use of metadata becomes incredibly important, as it allows automated systems (like Google’s algorithms) to appropriately sort information to find the right results.