If you sell products online, you’ll no doubt have a website that you put a lot of thought and consideration into. However, how much time and effort have you put into developing an ecommerce app for your store?

For many businesses, it’s likely that an app is secondary to a website, but new research suggests that it might be time for brands to change their priorities. Ecommerce News recently reported on a study by Elavon, which found that 53 per cent of UK consumers prefer to shop via an app than a store’s website.

The main reason for this was to avoid complicated processes when signing in or setting up an account on a website.

However, while apps might be the preferred option, the research also found that they are far from perfect. 40 per cent of shoppers admitted to getting frustrated when shopping or paying via mobile.

Among the top issues cited by consumers are having to repeatedly having to enter personal details, no payment confirmation, long loading times and forced sign-up processes.

When designing a mobile app, businesses also need to consider the fact that consumers feel more time-pressured when shopping on their mobiles as opposed to on a computer. In fact, 36 per cent of those surveyed said they felt less patient when shopping on a mobile app than on a website.

If you’re planning to revamp your ecommerce website in the new year, talk to your web designers in Surrey about how you can also improve or develop your mobile app.

Online shopping is becoming increasingly lucrative for businesses of all kinds. Brits were expected to spend a whopping £1.5 billion during the Black Friday sales at the end of November, for instance.