Web design for your Kingston-based construction company maybe the best business decision you make this year if a recent study is anything to go by.

A study by Yell recently found that 87 per cent of builders had wrong or inconsistent information on their website such as phone number or email, meaning they must be missing a significant amount of potential business from customers.

This is as feedback has shown that nearly nine out of ten (89 per cent) customers will try another company if the details for a business are incorrect, so small businesses should make sure that the details they provide about their business are correct everywhere, including on digital platforms.

The construction industry has been slow to take-up on growth in online commerce and marketing. One of the reasons for this may be that small businesses are convinced they don’t need it, and rely on word of mouth. This is despite the way that people researching local businesses having changed significantly in recent years.

“A lot of small businesses tell me they get all their business from word of mouth and don’t need to be online. However, they’re ignoring the fact that word of mouth has moved online, with more than half of all customers choosing a local business based on online reviews. That’s a lot of work to be missing out on,” concluded Mark Clisby Yell’s Marketing Director.

 

Websites

Over half of people surveyed said that they looked online for a new service and 54 per cent said that they rely on positive online reviews when looking for a new supplier.

This means that websites containing accurate, up to date and relevant information is crucial to any business that wants to get as much new custom as possible.

Websites don’t have to be complex to be effective, and actually the simpler the better for many construction businesses. Make it clear what you do, and provide accurate information for people to get in touch with you to find out more about the services you offer.

 

Marketing

The fact people look for online reviews means it is important that you don’t just rely on your website to get your message across, but consider the entire online user experience.

If you have a Yell entry then this will allow people to leave reviews online. Make sure you keep up to date with these and respond to comments, both positive and negative, and be prepared to correct any information given out about you which is not accurate.

You can even invest in online review platforms which can be attached to your own website, allowing customers to leave reviews directly where any new customers may want to see them.

While not all construction companies will necessarily benefit from social media it is worth considering if there are any local online groups which may be able to help you with your marketing. A strong, well-designed and up to date website will give you something to share with them too.