Businesses have been given even more incentive to improve their online presence and get in touch with expert web designers in Kingston, as it has been revealed that new properties will be built with super-fast internet connections.
Indeed, small, medium and large companies should all consider rebranding their website in order to capitalise on potentially more people using the internet, thanks to the government’s commitment to deliver gigabit-capable connections on new-build houses.
Last week (March 17th), the Department for Digital, Culture & Sport stated that all new-build homes would come with gigabit-speed broadband.
Digital secretary Oliver Dowden stated: “It’s all part of our plan to deliver on our commitment to give everyone in the UK access to gigabit broadband, as we connect and level up the country.”
He said the legislation would be established as soon as parliamentary time allows, and once it has been passed it will “remove the need to retrospectively install broadband infrastructure”.
Virgin Media has shown its support for the plan, contributing £500 to £1,000 to some sites, while Openreach has stated it will provide £3,400 to enable this infrastructure to be put in place.
Chief executive of Openreach Clive Selley stated: “Providing full fibre to new homes is an important part of Openreach’s commitment to invest in faster, more reliable broadband technology – as part of our ‘Fibre First’ strategy.”
The new legislation will have a big impact on businesses who use their website to sell or promote their goods, as 215,000 new-builds are expected to be constructed a year.
More than 170,000 new homes were built in the year leading up to June 2019, representing an eight per cent increase from the previous 12-month period.
Whether you’re selling products or want to boost the number of people that opt in for a free trial of your services, you’ll want to find ways that you can improve your conversion rates online.
A recent article for London Loves Business offered some tips on the top web design tactics that can help improve your conversion rates. Whether conversion is an area you’re struggling with or not, it never hurts to look for places to make improvements.
At the top of the list is working to limit the number of decisions your customers or users have to make. Essentially, the logic is that the more choices someone has, the longer it will take them to make a decision. So, if you reduce the choices, you’ll help them to make a decision more quickly.
The navigation bar is an easy place to start making changes, according to the news provider. Keeping this tidy with minimal links can help funnel people to what they’re looking for.
You might want to get some advice from web designers in Kingston when you start exploring improvements to your site.
It can be tempting to feel as though you should fill all the space on your web pages with content, but remember that negative space isn’t your enemy. This means having areas of white space that don’t contain content, images or videos. Having this space makes your content more scannable, legible and fundamentally easier for your users to read.
An article for Entrepreneur recently recommended using social proof tools to help your products stand out to prospective customers and encourage them to make a purchasing decision. Again, speak to your web designer about the most appropriate option for the look and feel of your website.
With spring on the way, it’s time to start thinking about often that dreaded of tasks, the big spring clean. Dig out the dusters, declutter the office, and get a plan of attack sorted. Once you get into it, it always feels cathartic to have a good clear out and tidy, and it can also make great social media content!
Many of us forget that our digital lives could often do with a decluttering too. Web designers in Kingston have some great tips on how to digitally detox, as well as changing some of the bad habits we pick up.
It could give you the inspiration and motivation to launch that start-up you’ve had in mind for so long, or perhaps achieve the zen-like peace of mind from achieving ‘inbox zero’. It can benefit everyone to have a look at our digital selves, both personally and professionally.
Password changing is critically important, yet many of us are guilty of neglecting to do that regularly, and still, too many folks use the same password for multiple websites and logins.
It might not be that you are leaking your credentials, but there’s always that long-forgotten website you signed up for years ago, and if they get hacked, then it’s you who has a security problem!
2-Step verification is easy to enable, where possible, and it’s a great idea too. It’s not infallible, but it will add a vital extra love of security. Apps like Google’s Authenticator or 1Password can give control over all your varied login and password details.
It’s always the case that teenagers are always ahead of the game when it comes to the latest on-trend apps. As adults, we get a little too comfortable with the apps we have and forget to seek out new tools and skills. Ask a teenager what their favourite three apps are, and give them a try.
If, like a lot of people, you find that your workplace nemesis is your procrastination, then try deleting Facebook, Twitter, and LinkedIn off your phone. If after a week the FOMO is too much to bear, then reinstall them. Try reading a book on your commute instead of endless browsing.
How SEO optimised is your website? And is it formatted and configured to look as good on a smartphone as it does on the computer screen? More and more people are using their smartphones and tablets for viewing the internet, and if your website isn’t easily accessible, or difficult to read, then you could be losing custom.
Also, check to see if you’re maintaining consistency across all your platforms. Keeping similar visuals and tone of voice with your website, Twitter, and Instagram will ensure you have a good brand identity.
With a fresh clean office, home, and digital life, you’ll be prepared to hit spring running, fresh and ready for whatever comes next, and contact us today, if you need web designers in Surrey.
Web designers in Kingston need to consider the site speed of their websites in order to improve their search engine optimisation.
Those who use Google Search Master Tools will be aware that Google produces site speed reports. These are not just informative, they are a warning that if you don’t improve the site speed for some pages you could negatively affect your indexing and therefore the search engine optimisation of the site.
Take a look at your speed reports to see what is happening, if you have any pages that are flagged or a general site speed problem then you should investigate the following options for improving site speed.
- Enable caching
Most websites should have caching enabled but this doesn’t always happen when a website is built. It is something that needs to be introduced as part of the htaccess file, and needs to be set specific to your site’s needs. Caching means that frequent users don’t need to reload the whole website each time they use it which can take a while.
- Shrink images
Often sites can be slowed down due to people uploading inappropriately large files to a system which can slow it down. Remember you only need a resolution of 72 dpi, and should avoid using the in-website media editor to edit pictures and instead should upload images of the correct size and resolution in the first place.
- Check plugins
While this isn’t necessarily a problem for all sites it is worth checking that you don’t have any giant plugins slowing everything down.
Every business should know how important having a great logo, and a fantastic striking website full of relevant and interesting copy is to their brand. It’s your first point of contact for your customers and clients, so they have to stand out from the competition. The same can definitely be said for the visuals and photographs used too. Web designers in Surrey can explain why.
In an age where everyone has access to digital cameras on their smartphones, and everyone knows someone who has a camera and an interest in photography, it might seem like an extravagant expense to hire a professional, but it will have many benefits.
The Handbook recently listed its influencer trends for 2020, and Instagram is still up there, showing we are all still heavily influenced by image and visual marketing. Using the best images available for your brand across all platforms will drive business.
If you sell a product or products, then getting professional photos for your ecommerce and website will help increase sales. A professional will be able to get crisp and clear, perfectly lit photos, which will always be of a much higher quality than smartphones or compact digital cameras.
It could be that the nature of your business means you can’t find suitable stock images for your website, which makes it more vital to employ the services of an experienced photographer to capture your business to show your customers what it is you do.
It’s a worthy investment. Having the services of a photographer for a few days will give you a huge library of images to use.
If you’re looking for experienced web design and photography in Surrey, get in touch today!
Those with online commercial businesses who are looking for website designers in Kingston should try out Pinterest’s new trends tool.
The online social media platform has been releasing trends data revealing information about new searches for a number of years and covers a range of categories. These include:
- Health and wellness
- Hobbies and interests
- Men’s style
- Women’s style
- Kids and parenting.
You can see 2019’s trends in its press office.
The new trends tool has been announced which will allow other companies to tap into the company’s algorithms to spot emerging trends.
“Because people come to Pinterest to save ideas and plan for the future, we can understand unique and emerging tastes, preferences and interests that have powered our algorithm over the years, and are now available for brands to learn more from,” the social media platform said.
The new tool is currently in beta and focuses on top US search terms so it could be a while before it comes to the UK, but still useful for identifying international trends. The tool is being tested in the US first, with other markets able to experiment with it at a later date.
Companies can use Pinterest as a site to drive traffic to their own. Some use it almost like a search engine and add Pinterest board to specifically drive traffic back to their own websites.
This is a great idea for any trends focused businesses who want to keep top of their customers’ visibility.