Retailers across the UK have been hit by the impact of coronavirus, as the government’s lockdown means shoppers are no longer allowed to go out, other than to purchase ‘essential items’.
Those selling non-essential goods, however, such as clothes, DIY, stationery, or homeware are likely to be suffering in the wake of the decision, with sales halting after shutting their doors.
However, there is a solution to this, and that is taking their business online, allowing customers to purchase goods on their website and receive them through a delivery service.
This could provide the impetus retailers need to talk to website designers in Surrey about setting up an e-commerce facility. They might also want to upgrade their web design to make it more appealing to customers and better able to attract and retain those looking for products on the internet.
According to the Confederation of British Industry (CBI) Distributive Trends Survey for between February 26th and March 13th, most retailers experienced a fall in sales volumes.
Clothing sales dropped by 75 per cent between March 2019 and March 2020, while furniture and carpet transactions fell by the same amount over the year.
In comparison, sales at grocers surged by 94 per cent in the year leading to March, including a 29 per cent increase in February.
Many shoppers have turned to supermarket websites to get their weekly shopping done to avoid contracting the virus, or if they are vulnerable or self-isolating and are not allowed to leave home.
However, the pages are so popular that consumers face long queues to even get on the websites, and some have delivery slots booked up for more than two weeks.
That is why savvy shoppers have been looking for other local services to deliver goods instead, including green grocers, market stallholders, milk delivery vans, and even cupcake companies. By moving these services online, they can stay in business, as well as provide goods for those who need it.
The last week and few days before the launch of a new website can be as exciting and nerve-wracking as watching the clock run out on the FA Cup final – the stakes keep getting higher, and the excitement builds.
For months, the client and the web design team have worked hard towards launching a beautiful new website design. A skilled web designer can most certainly help the process go smoothly, as well as preparing your internal team for the changes afoot and knowing what to expect can help reduce the overall stress.
5 Questions to help you prepare for a website launch
Do you have all the correct logins?
To get a website up and running, there are a lot of moving parts. Every website requires a domain name and a hosting server, which can often be set up on different platforms. There is also email management settings to consider, assuming they are tied to the website.
Way before the website is even scheduled to go live, you should gather all the necessary logins for hosting and domain registry and ensure your web team has access to them.
Who is launching the new site?
In most cases, your website team would handle the launch of a new website for you, and all you need to do is provide the login and access details.
There are some situations in which your IT team may need to handle the final steps in the process, and collaborate with the web design team.
Figure out who will be involved in the process, and what responsibilities are assigned to which team. It’s likely to be a team effort, and if so, set up a specific timeline for each step.
What Are Your Post-Launch Marketing Campaigns?
Your new website is a wonderful opportunity for marketing, but it’s worth considering any marketing campaigns very carefully.
Avoid sending out any major marketing campaigns on the same day the new website goes live. While everything should go smoothly, you never know if a hiccup will occur. It is worth waiting a week to make sure everything is working properly.
Is Your Team Trained & Ready to Manage the New Site?
Even if your new website is built on the same platform as your previous site, you will need to get familiar with the new one.
Figure out who on your IT team will be managing the site in terms of editing and posting content. While you may have a couple of team members working on the site, it’s helpful to pick a point person who is set up with full administrative access.
Do You Have Post-Launch Support?
A simple mistake to make is to assume that the web design team will always be on hand for changes and support, but this isn’t always the case.
When searching for a website partner for the project, evaluate the support provided after the site launches. Any website team or developer will typically provide at least 30 days of guaranteed support and changes after the site goes live.
If you need web designers in Kingston, then get in touch with our team today.
Businesses have been given even more incentive to improve their online presence and get in touch with expert web designers in Kingston, as it has been revealed that new properties will be built with super-fast internet connections.
Indeed, small, medium and large companies should all consider rebranding their website in order to capitalise on potentially more people using the internet, thanks to the government’s commitment to deliver gigabit-capable connections on new-build houses.
Last week (March 17th), the Department for Digital, Culture & Sport stated that all new-build homes would come with gigabit-speed broadband.
Digital secretary Oliver Dowden stated: “It’s all part of our plan to deliver on our commitment to give everyone in the UK access to gigabit broadband, as we connect and level up the country.”
He said the legislation would be established as soon as parliamentary time allows, and once it has been passed it will “remove the need to retrospectively install broadband infrastructure”.
Virgin Media has shown its support for the plan, contributing £500 to £1,000 to some sites, while Openreach has stated it will provide £3,400 to enable this infrastructure to be put in place.
Chief executive of Openreach Clive Selley stated: “Providing full fibre to new homes is an important part of Openreach’s commitment to invest in faster, more reliable broadband technology – as part of our ‘Fibre First’ strategy.”
The new legislation will have a big impact on businesses who use their website to sell or promote their goods, as 215,000 new-builds are expected to be constructed a year.
More than 170,000 new homes were built in the year leading up to June 2019, representing an eight per cent increase from the previous 12-month period.
Whether you’re selling products or want to boost the number of people that opt in for a free trial of your services, you’ll want to find ways that you can improve your conversion rates online.
A recent article for London Loves Business offered some tips on the top web design tactics that can help improve your conversion rates. Whether conversion is an area you’re struggling with or not, it never hurts to look for places to make improvements.
At the top of the list is working to limit the number of decisions your customers or users have to make. Essentially, the logic is that the more choices someone has, the longer it will take them to make a decision. So, if you reduce the choices, you’ll help them to make a decision more quickly.
The navigation bar is an easy place to start making changes, according to the news provider. Keeping this tidy with minimal links can help funnel people to what they’re looking for.
You might want to get some advice from web designers in Kingston when you start exploring improvements to your site.
It can be tempting to feel as though you should fill all the space on your web pages with content, but remember that negative space isn’t your enemy. This means having areas of white space that don’t contain content, images or videos. Having this space makes your content more scannable, legible and fundamentally easier for your users to read.
An article for Entrepreneur recently recommended using social proof tools to help your products stand out to prospective customers and encourage them to make a purchasing decision. Again, speak to your web designer about the most appropriate option for the look and feel of your website.
With spring on the way, it’s time to start thinking about often that dreaded of tasks, the big spring clean. Dig out the dusters, declutter the office, and get a plan of attack sorted. Once you get into it, it always feels cathartic to have a good clear out and tidy, and it can also make great social media content!
Many of us forget that our digital lives could often do with a decluttering too. Web designers in Kingston have some great tips on how to digitally detox, as well as changing some of the bad habits we pick up.
It could give you the inspiration and motivation to launch that start-up you’ve had in mind for so long, or perhaps achieve the zen-like peace of mind from achieving ‘inbox zero’. It can benefit everyone to have a look at our digital selves, both personally and professionally.
Password changing is critically important, yet many of us are guilty of neglecting to do that regularly, and still, too many folks use the same password for multiple websites and logins.
It might not be that you are leaking your credentials, but there’s always that long-forgotten website you signed up for years ago, and if they get hacked, then it’s you who has a security problem!
2-Step verification is easy to enable, where possible, and it’s a great idea too. It’s not infallible, but it will add a vital extra love of security. Apps like Google’s Authenticator or 1Password can give control over all your varied login and password details.
It’s always the case that teenagers are always ahead of the game when it comes to the latest on-trend apps. As adults, we get a little too comfortable with the apps we have and forget to seek out new tools and skills. Ask a teenager what their favourite three apps are, and give them a try.
If, like a lot of people, you find that your workplace nemesis is your procrastination, then try deleting Facebook, Twitter, and LinkedIn off your phone. If after a week the FOMO is too much to bear, then reinstall them. Try reading a book on your commute instead of endless browsing.
How SEO optimised is your website? And is it formatted and configured to look as good on a smartphone as it does on the computer screen? More and more people are using their smartphones and tablets for viewing the internet, and if your website isn’t easily accessible, or difficult to read, then you could be losing custom.
Also, check to see if you’re maintaining consistency across all your platforms. Keeping similar visuals and tone of voice with your website, Twitter, and Instagram will ensure you have a good brand identity.
With a fresh clean office, home, and digital life, you’ll be prepared to hit spring running, fresh and ready for whatever comes next, and contact us today, if you need web designers in Surrey.
Web designers in Kingston need to consider the site speed of their websites in order to improve their search engine optimisation.
Those who use Google Search Master Tools will be aware that Google produces site speed reports. These are not just informative, they are a warning that if you don’t improve the site speed for some pages you could negatively affect your indexing and therefore the search engine optimisation of the site.
Take a look at your speed reports to see what is happening, if you have any pages that are flagged or a general site speed problem then you should investigate the following options for improving site speed.
- Enable caching
Most websites should have caching enabled but this doesn’t always happen when a website is built. It is something that needs to be introduced as part of the htaccess file, and needs to be set specific to your site’s needs. Caching means that frequent users don’t need to reload the whole website each time they use it which can take a while.
- Shrink images
Often sites can be slowed down due to people uploading inappropriately large files to a system which can slow it down. Remember you only need a resolution of 72 dpi, and should avoid using the in-website media editor to edit pictures and instead should upload images of the correct size and resolution in the first place.
- Check plugins
While this isn’t necessarily a problem for all sites it is worth checking that you don’t have any giant plugins slowing everything down.