More and more of our interactions, both personally and with companies, are happening online these days. Lockdown aside, there has been a growing trend for a while in terms of consumers engaging increasingly with brands and businesses online rather than in person.
This is only likely to become more prevalent as we move forward following the Covid-19 pandemic and the extended period of lockdown that we’ve found ourselves in.
Now is therefore the perfect time to look at your business’ website and see whether there are any improvements you could make. In particular, you could look at how web designers in Surrey can help you improve user experience through your web design.
An article for SmartBrief recently shared a range of tips on how to do exactly this, starting by optimising the speed at which your homepage loads.
It cited data from Google, which shows that users are 32 per cent more likely to bounce straight away from your site if the amount of time it takes for a page to load climbs from one to three seconds.
It’s important to remember that many people are impatient, especially when it comes to the likes of technology and the internet. That means they want – and expect – websites to load as fast as possible.
From a design perspective, this means you need to optimise your website’s code, minimise the size of the images you’re using and compress any elements that you can.
Accessibility is another big consideration and one that consumers have come to expect. This means thinking about how you can make sure your site is accessible to those with disabilities, such as people using screen readers.
There are many elements of user experience that also translate into improved conversions for your business, serving a double purpose. For instance, making sure that you have clear calls to action (CTAs) dotted throughout your site is essential.
You have to make it as easy as possible for people to complete transactions with your business, or to get in touch with an enquiry if that’s the action you’d like them to take.
Ease of navigation around your website also ties in closely with this. You need it to be simple and quick for people to find what they’re looking for, whether that’s a product to buy or information about the services you provide.
One of the keys is getting the structure right, with the news provider noting that this should be “clear and predictable for faster results”.
If you’re using an external payment platform for your website, you should do your research and think carefully about which option you choose to ensure that user experience isn’t compromised at a crucial point in the transaction.
An article for Customer Think recently offered some advice about what you should look for in a payment platform. Firstly, try it yourself to make sure that the interface is easy to use. If you have difficulty making a payment, then chances are so will your customers.
You should also look for a platform that allows you to customise and brand the bills or receipts it sends out so that your customers can clearly see that it’s come from your business and won’t mistake this communication for spam.
With the vast majority of UK businesses not able to open their physical premises, making sure that you have a strong and engaging website has never been more important.
Regardless of the sector you operate in, you want your website to be engaging for prospective customers, but this is particularly important in the world of ecommerce. The main aim as a business is, of course, to drive conversion rates.
A recent article for TechGenyz explored some of the elements of website and user experience (UX) design that you need to consider if you want to see a greater number of conversions on your website.
One thing to consider to improve the overall design of your website is taking a content-first approach. This simply means thinking about what type of content you have (text, video, graphic etc) and how best to design for that, before you then configure the design for different devices.
Micro-interactions are another trend to tap into, the news provider suggested, noting that they can help people to navigate around a website and complete transactions. Micro-interactions are simply visual cues or animations that a user will see when they perform certain actions on your site.
Customer Think, meanwhile, recently stressed the importance of looking at form design if you want to improve your site’s UX and thereby conversion rates. Among the top tips are to make sure you’re only asking for the information you really need and ensuring that the form’s design is “clean and responsive”.
Think you’d benefit from the knowledge and skills of our web designers in Surrey? Get in touch with us today to find out how we can help your business build its online presence.
Ever since the internet was launched to the public in the 1990s, we have been hooked, with our enthusiasm with checking facts, finding information and communicating with people over the web soaring after Wi-Fi and smartphones became common use.
However, more people than ever could be relying on the internet at the moment, after the country went into lockdown late last month.
Unable to leave the house, except for emergencies, the majority of employees have had to use the net so they can work from home and still be in touch with colleagues; students have had to access work from their teachers and use website resources instead of going to school; parents have had to rely on the web for PE and dance lessons, history tours of museums, and zoo feeds to keep their kids entertained; and speaking to friends and family over the internet has been the only way people can stay in touch with their loved ones.
Therefore, it is not a surprise that traffic passing over the London Internet Exchange (LINX) has soared lately, with ISP Review revealing it has risen from 3.86 Terabits per second (Tps) on March 16th to 4.17 Tbps by the following week.
Since then, it has risen further, with traffic hitting 4.52 Tbps just a few days later on March 27th, thanks to the public using their personal internet connections for work, school and pleasure.
Much of this traffic could have been caused by the public accessing information from the NHS website, with a record number of people checking its webpages during March. The Metro reported that 61,311,711 visitors accessed the NHS website last month, which is more than double the typical monthly figure of around 30 million.
To boost traffic to your webpage, make sure you contact web designers in Kingston today.
Retailers across the UK have been hit by the impact of coronavirus, as the government’s lockdown means shoppers are no longer allowed to go out, other than to purchase ‘essential items’.
Those selling non-essential goods, however, such as clothes, DIY, stationery, or homeware are likely to be suffering in the wake of the decision, with sales halting after shutting their doors.
However, there is a solution to this, and that is taking their business online, allowing customers to purchase goods on their website and receive them through a delivery service.
This could provide the impetus retailers need to talk to website designers in Surrey about setting up an e-commerce facility. They might also want to upgrade their web design to make it more appealing to customers and better able to attract and retain those looking for products on the internet.
According to the Confederation of British Industry (CBI) Distributive Trends Survey for between February 26th and March 13th, most retailers experienced a fall in sales volumes.
Clothing sales dropped by 75 per cent between March 2019 and March 2020, while furniture and carpet transactions fell by the same amount over the year.
In comparison, sales at grocers surged by 94 per cent in the year leading to March, including a 29 per cent increase in February.
Many shoppers have turned to supermarket websites to get their weekly shopping done to avoid contracting the virus, or if they are vulnerable or self-isolating and are not allowed to leave home.
However, the pages are so popular that consumers face long queues to even get on the websites, and some have delivery slots booked up for more than two weeks.
That is why savvy shoppers have been looking for other local services to deliver goods instead, including green grocers, market stallholders, milk delivery vans, and even cupcake companies. By moving these services online, they can stay in business, as well as provide goods for those who need it.
The last week and few days before the launch of a new website can be as exciting and nerve-wracking as watching the clock run out on the FA Cup final – the stakes keep getting higher, and the excitement builds.
For months, the client and the web design team have worked hard towards launching a beautiful new website design. A skilled web designer can most certainly help the process go smoothly, as well as preparing your internal team for the changes afoot and knowing what to expect can help reduce the overall stress.
5 Questions to help you prepare for a website launch
Do you have all the correct logins?
To get a website up and running, there are a lot of moving parts. Every website requires a domain name and a hosting server, which can often be set up on different platforms. There is also email management settings to consider, assuming they are tied to the website.
Way before the website is even scheduled to go live, you should gather all the necessary logins for hosting and domain registry and ensure your web team has access to them.
Who is launching the new site?
In most cases, your website team would handle the launch of a new website for you, and all you need to do is provide the login and access details.
There are some situations in which your IT team may need to handle the final steps in the process, and collaborate with the web design team.
Figure out who will be involved in the process, and what responsibilities are assigned to which team. It’s likely to be a team effort, and if so, set up a specific timeline for each step.
What Are Your Post-Launch Marketing Campaigns?
Your new website is a wonderful opportunity for marketing, but it’s worth considering any marketing campaigns very carefully.
Avoid sending out any major marketing campaigns on the same day the new website goes live. While everything should go smoothly, you never know if a hiccup will occur. It is worth waiting a week to make sure everything is working properly.
Is Your Team Trained & Ready to Manage the New Site?
Even if your new website is built on the same platform as your previous site, you will need to get familiar with the new one.
Figure out who on your IT team will be managing the site in terms of editing and posting content. While you may have a couple of team members working on the site, it’s helpful to pick a point person who is set up with full administrative access.
Do You Have Post-Launch Support?
A simple mistake to make is to assume that the web design team will always be on hand for changes and support, but this isn’t always the case.
When searching for a website partner for the project, evaluate the support provided after the site launches. Any website team or developer will typically provide at least 30 days of guaranteed support and changes after the site goes live.
If you need web designers in Kingston, then get in touch with our team today.
Businesses have been given even more incentive to improve their online presence and get in touch with expert web designers in Kingston, as it has been revealed that new properties will be built with super-fast internet connections.
Indeed, small, medium and large companies should all consider rebranding their website in order to capitalise on potentially more people using the internet, thanks to the government’s commitment to deliver gigabit-capable connections on new-build houses.
Last week (March 17th), the Department for Digital, Culture & Sport stated that all new-build homes would come with gigabit-speed broadband.
Digital secretary Oliver Dowden stated: “It’s all part of our plan to deliver on our commitment to give everyone in the UK access to gigabit broadband, as we connect and level up the country.”
He said the legislation would be established as soon as parliamentary time allows, and once it has been passed it will “remove the need to retrospectively install broadband infrastructure”.
Virgin Media has shown its support for the plan, contributing £500 to £1,000 to some sites, while Openreach has stated it will provide £3,400 to enable this infrastructure to be put in place.
Chief executive of Openreach Clive Selley stated: “Providing full fibre to new homes is an important part of Openreach’s commitment to invest in faster, more reliable broadband technology – as part of our ‘Fibre First’ strategy.”
The new legislation will have a big impact on businesses who use their website to sell or promote their goods, as 215,000 new-builds are expected to be constructed a year.
More than 170,000 new homes were built in the year leading up to June 2019, representing an eight per cent increase from the previous 12-month period.