When you’re setting up a new business, one of the hardest parts can be defining your branding. It’s not always easy to pin down exactly what your brand should be, and it can be easy to get sidetracked and lose sight of the purpose of your business in the process.
In an article for Forbes recently, Dave McIndoe, founder and president of Netwave Interactive Marketing, offered some advice about how to successfully brand a business.
The first thing he pointed out is that a brand should never be about you. “Remember you’re not creating a brand for your own entertainment or ego. You’re doing it for your customers, staff, company, culture and, ultimately, your business growth,” he asserted.
Focusing on your customers will really help your branding efforts. Mr McIndoe recommends using buyer personas to help you understand who your audience are and what will appeal to them.
This includes giving your brand its own voice. Think about how it would sound and come across if it were a person. Remember that your tone of voice needs to create an emotional connection with your customers. Making it sound like them will help you do that.
Don’t only view branding as an exercise in promoting your business externally though. It’s also a way to help motivate your staff and create a positive company culture. Using branding effectively internally will mean customers receive a better service because your staff have bought into your brand.
Earlier this year we picked out some of the top branding trends for startups to keep an eye on. They included making brands more personable and showing your customers how you measure up to their moral standards.
If you need some help with your branding and online presence, work with web designers in Surrey to make sure you approach your branding efforts from the right perspective.
When in talks with your Kingston website designers about where you want to take your site in the future, make sure you mention accessibility so you know that all your potential customers are able to find out exactly what it is you do and what you have to offer.
The internet has been designed with accessibility in mind, no matter their range of hearing, sight, movement and so on, but when websites and pages are badly designed, barriers can be created that exclude some people.
Accessibility should be a top priority for any business looking to create a high quality site that is as inclusive as it possibly could be. This includes those with disabilities, as well as older people, those in developing countries and anyone living in rural areas.
And don’t forget that making this a focus will help with other best practices for business when it comes to web design, from mobile to usability, search engine optimisation, device independence and so on.
In September last year, new regulations were brought in for public sector organisations, stating that websites or mobile apps have to be more accessible and that they must be “perceivable, operable, understandable and robust”.
Public sector bodies include central and local government organisations, as well as some charities and other non-government organisations. Even if you’re not in the public sector and covered by this legislation, it could certainly yield positive results if you do prioritise accessibility in the future.
Get in touch with the Tiger Pink team today to see how we can help you achieve this goal.
By now, most businesses understand that they need to think about search engine optimisation (SEO) when it comes to their web presence. There are a number of things to do and techniques to employ help improve your website’s standing in search engine rankings.
Search Engine Journal recently highlighted how to use web design to support SEO and make websites more appealing to consumers or users.
The news provider also explained that search engine marketing is incredibly competitive, and that big businesses spend considerable sums developing their SEO strategy and hiring senior search engine marketers who not only have technical SEO knowledge but also an understanding of why usability is important.
The most effective way to approach web design is to take a holistic approach that encompasses web design, marketing and SEO.
To start doing this, you need to look at the data behind your site and try to understand the stories that this data tells.
Questions you should be asking include why does one page perform better than another? Who comes to the website? What brought them there? Why was there a spike in referral traffic? Can this be replicated?
Businesses should use this data to find out more about their customers and should look for any data that could challenge their assumptions about who their customers or users are.
The information you glean from this data can help you identify where you should adjust your web design. In many cases, there will be numerous subtle improvements that can be made to particular web pages that could improve conversions.
The news provider also noted that websites can’t be successful if they’re badly designed. But what’s required from an SEO perspective is constantly evolving as new technology is introduced. At the moment, the focus is on visual and voice activated search, for instance.
When it comes to web design, it’s essential to consider usability, crawlability, readability, accessibility and findability. Among the top things to avoid, according to the news provider, are the likes of mega menus, infinite scroll, oversized images at the top of the page and not including the alt text option for image uploads.
The navigation and overall site structure is crucial for improving the customer experience on your site. Customer Think recently pointed out that consumers want to see menus that are simple and easy to understand.
It takes less than ten seconds for someone to lose interest in your site’s design, which means you need to give them every reason to stay. The layout needs to be simple and intuitive.
Branding your web design is also essential to create a connection between your business and consumers. The aim should be to generate emotion between consumers and your brand.
“One simple, but profoundly powerful, way to do that is to brand your web design all the way from the logo, every image you post, to consistent font and colour usage throughout the site,” the news provider stated.
If you need some help with website design in Surrey, get in touch with us today to find out about our expertise and how we can be of assistance.
More than half of all retail sales are expected to come from ecommerce in less than ten years.
That’s the finding of research commissioned by law firm Womble Bond Dickinson. The Digital Tipping Point report predicted that, by 2028, 53 per cent of retail sales will come from ecommerce, Internet Retailing reported.
Perhaps unsurprisingly, the data found that young shoppers are much more likely to make purchases online than their older counterparts.
Almost two-thirds of those who are part of Generation Z – defined as anyone aged 16 to 24 – shop online at least once a fortnight. This compares to just 29 per cent of those aged over 65 who said they did the same.
One of the biggest limitations for ecommerce appears to be the cost of delivery, with 47 per cent of those surveyed saying that they’d shop online more often if delivery was cheaper. Making delivery faster and returns easier were other things highlighted to get more consumers onboard.
If more shoppers are going to be heading to websites to make their purchases, you need to ensure that your site stands out and helps consumers have a seamless shopping experience.
Business.com recently offered some advice on how to improve conversions on your ecommerce site. They included keeping the design of your website simple, making sure you use high-quality images and videos, and being upfront with your pricing.
If your ecommerce website could benefit from an overhaul, or you simply want some advice on what you could be doing better, work with web designers in Surrey to make the necessary changes and streamline the online shopping experience for your customers.
Most businesses invest in new website design in Kingston for a sleek, professional-looking webpage that gives a good impression to potential customers. However, they can be so much more than that, even to the extent that your website could earn back the money you spend on it.
Here are some ways to make a profit from your webpage.
The most obvious way to make money from your website is to sell things on it. Websites are great at providing information about your business, sending a clear and consistent message about your branding, and making it easier for people to get in touch; but they can also be the place where you market your goods and services as well.
Set up an e-commerce facility and you will no longer have to rely on having a physical premise to sell your goods, as you can simply take orders through your website. Not only does this enable you to gain a customer-base from all over the country – even the world – but it also means you can save money paying for retail space.
Tech Aeris recommends building a mobile e-commerce app as well, as this encourages customers to buy items on their phones as well as from the website.
If you don’t have a product to sell, don’t worry as there are other ways you can make your website work for you. For instance, you could establish several ‘call to actions’ on the webpage that encourage visitors to fill out forms, get in touch or sign up.
Make sure your phone details are clear, establish a contact form so people can message quickly, and encourage users to leave their details by offering them a newsletter or a deal they have to sign up to receive.
Jeremy Tapp at Homeflow was reported by The Negotiator as saying: “You wouldn’t believe how many agents fail to put their brand phone number in an easy-to-find position on their homepage.”
This, he stated, was essential, as “the biggest volume of website leads are still generated by phone”, which is why companies need to make it easier for people to give them a call by having a visible link to their phone number. This simple mistake could cost them a lot of customers, and subsequently, money.
More and more websites are offering live chat options these days, and there is a good reason why. By having someone assist you as you navigate the website, you actively engage with the company.
Therefore, customers begin to build a rapport with the business and are more likely to use its service or buy something.
According to Mike Smithson of The Property Jungle: “A helpful customer service agent can often make a deal out of a casual browser and good online agents can do the same.”
Therefore, offering a bit of extra support to potential customers can not only help them find what they are looking for, but it may generate more sales in the future.
The UK’s data regulator has admitted not even it is infallible when it comes to complying with General Data Protection Regulation (GDPR) after it was found to have broken the policies.
The Information Commissioner’s Office (ICO) enforces GDPR to make sure businesses across Europe comply with the data protection rules, which came into effect on May 25th 2018.
Adam Rose, a lawyer at Mishcon de Reya, discovered ICO’s fault when complaining about cookies, as he said automatically placing cookies on mobile devices after visitors accessed the website website broke the European laws by, as only “implied consent” was given.
The Telegraph reported how Mr Rose’s email stipulates this was, in fact, also in breach of Article 6 of the Privacy and Electronic Communications Regulations (PECR) 2003. This prevents access to information on an electronic device without explicit consent.
ICO’s website specifically states: “You must tell people if you set cookies, and clearly explain what the cookies do and why. You must also get the user’s consent. Consent must be actively and clearly given.”
However, Mr Rose purported that the watchdog, itself, uses implied consent only as cookies are utilised automatically without a way for users to reject them.
In reply to the email, a spokesperson from ICO acknowledged the fault, admitting its website “doesn’t meet the required GDPR standard”.
This incident reminds business owners of the importance of complying with GDPR when re-designing and re-writing their website.
For website designers in Surrey, get in touch with us today.