We all know that websites are more important than ever when it comes to building a business’ reputation and reaching customers not just in the UK but all over the world. As consumers spend more and more time online, they’re becoming more discerning and it’s therefore essential that your web design meets or exceeds expectations.
There are still plenty of common mistakes being made in the world of web design, many of which could be easily avoided by working with experienced web designers in Surrey, for example.
An article for Business2Community recently highlighted a few of the top pitfalls you should avoid when you’re designing your website, or updating an existing site. It explained that certain design decisions can damage your site’s performance.
At the top of the list is making sure that your landing pages are clean, inviting and not too cluttered. This will often be the first impression a consumer gets of your brand and you want it to be a good one.
Consider how you can streamline the experience for the visitor and help them to find exactly what they’re looking for quickly and easily. A top tip from the publication is to use a traffic heatmap to see which sections of your site people are actually using.
In doing so, you may discover there are certain links on your homepage that are seldom clicked, in which case you could tidy them up.
Think very carefully before introducing pop-ups and other methods of forced engagement to your site. If you ask people to commit to your brand too quickly, you will more than likely turn them off.
Don’t allow pages sharing information to be hidden by pop-ups asking people to subscribe to emails, for example. Instead, wait until someone has committed to your product or service before you ask them to sign up. They are much more likely to do so once they’ve chosen your brand.
It’s also advisable to set videos as ‘click-to-play’ rather than having them automatically playing as soon as the site loads. Think about the pop-ups and other forced engagement that you’ve encountered on other sites and how it made you feel. If you found it frustrating, chances are your visitors will feel the same way if they encounter it on your site.
The key is finding a way to encourage consumers to engage with your brand without these requests getting in the way of their browsing experience.
These concepts all tie in with how you can use your web design to improve the user experience at your business. We recently explored some of the ways in which good web design can enhance a user’s experience and consequently increase the chances of them spending money with your business.
One of the keys is keeping the loading time of your website to a minimum, as people expect websites to load quickly. Keeping your design clean and minimal will help with this, but your designer should also make sure that any images are sized appropriately and that page elements are compressed where appropriate.
The internet has been essential for personal and professional lives for years, but never more so than now when staff have to work remotely, families are separated from one another and children are having to be home schooled.
As a result, students now have to access educational resources from the internet, which can be difficult for those who do not have multiple forms of technology.
According to the Institute of Fiscal Studies (IFS), this is affecting those who come from disadvantaged households, resulting in the educational gap between the richest and poorest families widening.
It reported that those from better-off homes are spending 30 per cent more time a day on educational activities compared with those from the poorest fifth. Consequently, they would have completed a week and a half of full-time school more by June 1st, with this increasing to three weeks by the end of the summer term.
Senior research economist at IFS and an author of the report Alison Andrew noted that those in lower-income households are less likely to have a computer or tablet they can use for school. This is especially the case if there are several children in the house who all need access to one.
She added: “The state schools that lower-income children attend are also less likely to provide online classes and other interactive activities than the state schools that higher-income children attend.”
IFS revealed technology is a challenge for 14 per cent of those who are less well-off, as they do not have a tablet or computer to do their school work. In addition to this, 64 per cent of parents in the richest fifth of families stated their child’s school has been providing interactive lessons, such as video or texting. However, this falls to less than half (47 per cent) for those in the poorest fifth of families.
These figures demonstrate how important the internet has become, particularly during the pandemic. Indeed, ISP Review recently revealed traffic passing over the London Internet Exchange (LINX) surged from 3.86 Terabits per second (Tbps) to 4.17 Tbps between March 16th and 23rd.
To take advantage of this growing traffic, contact web designers in Kingston today.
One of the reasons to invest in good-quality website design in Surrey is to make your homepage stand out from your competitors to attract visitors and keep them engaged while they peruse your pages.
However, with websites beginning to appear more similar to each other than ever before, it can be harder to make yours look unique.
Indeed, websites are designed not only to represent your business, but also to provide information, increase retention rate so visitors stay on the site longer, and eventually lead potential customers towards a call-to-action, whether that is a purchase or signing up to a newsletter.
This becomes more difficult to achieve if websites look more and more like one another, as researchers from Indiana University revealed in The Conversation US.
They discovered: “We found that across all three metrics – colour, layout and AI-generated attributes – the average differences between websites peaked between 2008 and 2010 and then decreased between 2010 and 2016.”
While it is hard to make each website stand out as there are now more than a billion on the world wide web, and software libraries provide the same design elements, it is the job of a good website creator to add content and graphics to make yours look exceptional and still be effective.
When re-designing your website, it is important to make a big impact upon visitors within just a few seconds. As well as having a striking design, it is essential the information provided is up to date, links are not broken, and images are relevant to avoid giving a negative impression about your brand.
Of course, it is not just about how your website looks that is important as businesses need to focus on their search engine optimisation (SEO) strategy too. Make sure the content is fully optimised so the website appears higher in search engine rankings, and is able to attract as many visitors as possible.
More and more of our interactions, both personally and with companies, are happening online these days. Lockdown aside, there has been a growing trend for a while in terms of consumers engaging increasingly with brands and businesses online rather than in person.
This is only likely to become more prevalent as we move forward following the Covid-19 pandemic and the extended period of lockdown that we’ve found ourselves in.
Now is therefore the perfect time to look at your business’ website and see whether there are any improvements you could make. In particular, you could look at how web designers in Surrey can help you improve user experience through your web design.
An article for SmartBrief recently shared a range of tips on how to do exactly this, starting by optimising the speed at which your homepage loads.
It cited data from Google, which shows that users are 32 per cent more likely to bounce straight away from your site if the amount of time it takes for a page to load climbs from one to three seconds.
It’s important to remember that many people are impatient, especially when it comes to the likes of technology and the internet. That means they want – and expect – websites to load as fast as possible.
From a design perspective, this means you need to optimise your website’s code, minimise the size of the images you’re using and compress any elements that you can.
Accessibility is another big consideration and one that consumers have come to expect. This means thinking about how you can make sure your site is accessible to those with disabilities, such as people using screen readers.
There are many elements of user experience that also translate into improved conversions for your business, serving a double purpose. For instance, making sure that you have clear calls to action (CTAs) dotted throughout your site is essential.
You have to make it as easy as possible for people to complete transactions with your business, or to get in touch with an enquiry if that’s the action you’d like them to take.
Ease of navigation around your website also ties in closely with this. You need it to be simple and quick for people to find what they’re looking for, whether that’s a product to buy or information about the services you provide.
One of the keys is getting the structure right, with the news provider noting that this should be “clear and predictable for faster results”.
If you’re using an external payment platform for your website, you should do your research and think carefully about which option you choose to ensure that user experience isn’t compromised at a crucial point in the transaction.
An article for Customer Think recently offered some advice about what you should look for in a payment platform. Firstly, try it yourself to make sure that the interface is easy to use. If you have difficulty making a payment, then chances are so will your customers.
You should also look for a platform that allows you to customise and brand the bills or receipts it sends out so that your customers can clearly see that it’s come from your business and won’t mistake this communication for spam.
With the vast majority of UK businesses not able to open their physical premises, making sure that you have a strong and engaging website has never been more important.
Regardless of the sector you operate in, you want your website to be engaging for prospective customers, but this is particularly important in the world of ecommerce. The main aim as a business is, of course, to drive conversion rates.
A recent article for TechGenyz explored some of the elements of website and user experience (UX) design that you need to consider if you want to see a greater number of conversions on your website.
One thing to consider to improve the overall design of your website is taking a content-first approach. This simply means thinking about what type of content you have (text, video, graphic etc) and how best to design for that, before you then configure the design for different devices.
Micro-interactions are another trend to tap into, the news provider suggested, noting that they can help people to navigate around a website and complete transactions. Micro-interactions are simply visual cues or animations that a user will see when they perform certain actions on your site.
Customer Think, meanwhile, recently stressed the importance of looking at form design if you want to improve your site’s UX and thereby conversion rates. Among the top tips are to make sure you’re only asking for the information you really need and ensuring that the form’s design is “clean and responsive”.
Think you’d benefit from the knowledge and skills of our web designers in Surrey? Get in touch with us today to find out how we can help your business build its online presence.
Ever since the internet was launched to the public in the 1990s, we have been hooked, with our enthusiasm with checking facts, finding information and communicating with people over the web soaring after Wi-Fi and smartphones became common use.
However, more people than ever could be relying on the internet at the moment, after the country went into lockdown late last month.
Unable to leave the house, except for emergencies, the majority of employees have had to use the net so they can work from home and still be in touch with colleagues; students have had to access work from their teachers and use website resources instead of going to school; parents have had to rely on the web for PE and dance lessons, history tours of museums, and zoo feeds to keep their kids entertained; and speaking to friends and family over the internet has been the only way people can stay in touch with their loved ones.
Therefore, it is not a surprise that traffic passing over the London Internet Exchange (LINX) has soared lately, with ISP Review revealing it has risen from 3.86 Terabits per second (Tps) on March 16th to 4.17 Tbps by the following week.
Since then, it has risen further, with traffic hitting 4.52 Tbps just a few days later on March 27th, thanks to the public using their personal internet connections for work, school and pleasure.
Much of this traffic could have been caused by the public accessing information from the NHS website, with a record number of people checking its webpages during March. The Metro reported that 61,311,711 visitors accessed the NHS website last month, which is more than double the typical monthly figure of around 30 million.
To boost traffic to your webpage, make sure you contact web designers in Kingston today.