More than half of all retail sales are expected to come from ecommerce in less than ten years.
That’s the finding of research commissioned by law firm Womble Bond Dickinson. The Digital Tipping Point report predicted that, by 2028, 53 per cent of retail sales will come from ecommerce, Internet Retailing reported.
Perhaps unsurprisingly, the data found that young shoppers are much more likely to make purchases online than their older counterparts.
Almost two-thirds of those who are part of Generation Z – defined as anyone aged 16 to 24 – shop online at least once a fortnight. This compares to just 29 per cent of those aged over 65 who said they did the same.
One of the biggest limitations for ecommerce appears to be the cost of delivery, with 47 per cent of those surveyed saying that they’d shop online more often if delivery was cheaper. Making delivery faster and returns easier were other things highlighted to get more consumers onboard.
If more shoppers are going to be heading to websites to make their purchases, you need to ensure that your site stands out and helps consumers have a seamless shopping experience.
Business.com recently offered some advice on how to improve conversions on your ecommerce site. They included keeping the design of your website simple, making sure you use high-quality images and videos, and being upfront with your pricing.
If your ecommerce website could benefit from an overhaul, or you simply want some advice on what you could be doing better, work with web designers in Surrey to make the necessary changes and streamline the online shopping experience for your customers.
Most businesses invest in new website design in Kingston for a sleek, professional-looking webpage that gives a good impression to potential customers. However, they can be so much more than that, even to the extent that your website could earn back the money you spend on it.
Here are some ways to make a profit from your webpage.
The most obvious way to make money from your website is to sell things on it. Websites are great at providing information about your business, sending a clear and consistent message about your branding, and making it easier for people to get in touch; but they can also be the place where you market your goods and services as well.
Set up an e-commerce facility and you will no longer have to rely on having a physical premise to sell your goods, as you can simply take orders through your website. Not only does this enable you to gain a customer-base from all over the country – even the world – but it also means you can save money paying for retail space.
Tech Aeris recommends building a mobile e-commerce app as well, as this encourages customers to buy items on their phones as well as from the website.
If you don’t have a product to sell, don’t worry as there are other ways you can make your website work for you. For instance, you could establish several ‘call to actions’ on the webpage that encourage visitors to fill out forms, get in touch or sign up.
Make sure your phone details are clear, establish a contact form so people can message quickly, and encourage users to leave their details by offering them a newsletter or a deal they have to sign up to receive.
Jeremy Tapp at Homeflow was reported by The Negotiator as saying: “You wouldn’t believe how many agents fail to put their brand phone number in an easy-to-find position on their homepage.”
This, he stated, was essential, as “the biggest volume of website leads are still generated by phone”, which is why companies need to make it easier for people to give them a call by having a visible link to their phone number. This simple mistake could cost them a lot of customers, and subsequently, money.
More and more websites are offering live chat options these days, and there is a good reason why. By having someone assist you as you navigate the website, you actively engage with the company.
Therefore, customers begin to build a rapport with the business and are more likely to use its service or buy something.
According to Mike Smithson of The Property Jungle: “A helpful customer service agent can often make a deal out of a casual browser and good online agents can do the same.”
Therefore, offering a bit of extra support to potential customers can not only help them find what they are looking for, but it may generate more sales in the future.
The UK’s data regulator has admitted not even it is infallible when it comes to complying with General Data Protection Regulation (GDPR) after it was found to have broken the policies.
The Information Commissioner’s Office (ICO) enforces GDPR to make sure businesses across Europe comply with the data protection rules, which came into effect on May 25th 2018.
Adam Rose, a lawyer at Mishcon de Reya, discovered ICO’s fault when complaining about cookies, as he said automatically placing cookies on mobile devices after visitors accessed the website website broke the European laws by, as only “implied consent” was given.
The Telegraph reported how Mr Rose’s email stipulates this was, in fact, also in breach of Article 6 of the Privacy and Electronic Communications Regulations (PECR) 2003. This prevents access to information on an electronic device without explicit consent.
ICO’s website specifically states: “You must tell people if you set cookies, and clearly explain what the cookies do and why. You must also get the user’s consent. Consent must be actively and clearly given.”
However, Mr Rose purported that the watchdog, itself, uses implied consent only as cookies are utilised automatically without a way for users to reject them.
In reply to the email, a spokesperson from ICO acknowledged the fault, admitting its website “doesn’t meet the required GDPR standard”.
This incident reminds business owners of the importance of complying with GDPR when re-designing and re-writing their website.
For website designers in Surrey, get in touch with us today.
If you want to stand out in the world of ecommerce you need an excellent website. But when you’re just starting out it can be difficult to know how best to go about creating one.
A recent article for Tech Aeris offered some advice on the things you should do if you’re setting up an ecommerce site. If you’re not particularly tech savvy, finding web designers in Kingston should be one of your first steps.
Before you start doing any design work, the news provider states that you need to create a search engine optimisation (SEO) strategy. This needs to be embedded in everything from the design to your content.
If people can’t find your site and products, they’re never going to buy from you, so it pays to get this right from the outset.
Another thing to consider before you start with the design work is your domain name. You need to buy one that’s appropriate for your business. “The domain name should be easy to type, short and include one or two keywords,” the news provider recommends.
When you do start on your development work, it’s also worth considering building a mobile ecommerce app. This will make it easier for shoppers to browse and spend money when they’re on their phones, which is how more and more people are using the internet.
You need to make sure that your website loads quickly and can handle high volumes of traffic. Last month, IKEA disappointed shoppers when its website crashed over the first May bank holiday weekend.
Consumers vented their frustrations via social media, after the home improvement store’s website was unable to take online orders or tell people whether items were in stock in particular stores for the whole long weekend.
When you’re designing a website you can’t plan for every eventuality but you do need to think about how technology is changing and how people are using the internet in different ways.
There’s always a need to review your website every year to check it’s performing as it should and still serves your needs, but when you’re revamping your online presence with the help of web designers in Surrey, it’s important to think about future trends.
A recent article for Search Engine Journal picked out some of the top web design trends you should be aware of and try to embrace when you’re creating a website for your business.
Among the things to consider is the rising popularity of voice search. With home assistants like Siri and Alexa, not to mention more voice controls on our phones to enable us to use them hands-free, more and more people are using voice search to find the information they need.
It’s important to consider how this might work with your content. Do users use the same phrases and keywords when searching by voice rather than text? If not, how can you adapt your content to make sure it features prominently in voice search results?
But be wary of focusing on making changes just to suit the bots that return search results. As the news provider notes, “content should be structured in a way that makes logical sense to users and Googlebot”.
Have you considered including a chatbot on your site? If you’re regularly fielding the same, basic queries from customers this could be a good way to free up some of your time. It will also mean you’re providing a better service to your users because they can get instant answers to their questions.
This can also tie in with another trend – personalisation – because you can use your chatbot to direct people to the most relevant content for their needs.
“The efficiency of chatbots is that they’ll collect feedback and take a user’s questions to grow and improve – making for a more personalised user experience,” the website stated.
It also can’t have escaped your notice that the applications of augmented reality (AR) are growing. This is one of the more challenging areas of technology to get to grips with when you’re designing a new website, but it can be worth the effort when it’s done well.
Already businesses that sell products like clothes and furniture are using AR to help customers see how the item they’re considering buying could fit into their life.
In fact, TechCrunch recently pointed out that a number of companies are embracing the idea of using AR and virtual reality (VR) in interior design. For instance, Modsy, a start-up based in the US, has secured funding for its platform that allows users to virtually render a room and restyle it in real time.
As well as enabling people to virtually reposition furniture, the platform is combined with a marketplace where you can buy items to kit out your home. This is just one example of how our interactions with technology are changing, and what you might want to be prepared for as a business.
When Google updates a design feature on one of its platforms, it’s very rarely a big change. And that’s the case with the latest alteration that the search engine is set to make to its mobile search results.
The difference will come in how search results are displayed, with the source of each website set to be identified by a small icon displayed above the link that shows a site’s favicon or icon.
Although this is set to come to mobile search first, it is expected to be rolled out to web search results too.
The Next Web shared what Google had to say about the change: “With this new design, a website’s branding can be front and centre, helping you better understand where information is coming from and what pages have what you’re looking for.”
If it’s been a while since you updated your branding and web design, this could be a great opportunity to refresh it at a point when consumers are likely to notice it more. If you need help with that, contact website designers in Surrey to get some advice.
This will also mean that it’s easier to see when content is provided via an advert, and will help people to choose the most reputable sources of information.
As the news provider points out, you’re more likely to trust the answer to the question ‘how far away is the sun?’ from NASA than you are from a site like theearthisflat.com.
We recently explained why SEO goes hand in hand with web design, and this is just another example of how the two are closely linked. SEO needs to form part of your plan from the beginning because businesses need to do all they can to get noticed in an increasingly competitive online environment.