It’s easy for anyone to set up their own website. Anyone can sign up to WordPress and create their own platform to post content from. It sounds simple – that’s because it is – but it shouldn’t overlook the importance of web design. Surrey businesses need a design that matches and identifies the content marketed to their respective audiences.
That’s where Tiger Pink Design steps in to save the day. Go anywhere online and there will be a list-based feature laying down the law with the most important factors for a website. For example, points to web design as a number one priority. Let’s face it: everyone wants to be the next Apple, making their products stand out from the crowd. Tiger Pink can provide designs tailor made for an individual’s exact requirements, having previously designed for the likes of West Hill Primary School and even a private psychologist.
Web design doesn’t stop at making a website look pretty. It’s always about going the extra mile with a website’s potential to bring people there in the first place. Chron points to both newsletters and social media accounts as vital parts of any website. If social media doesn’t bring people in, then a newsletter will – and vice versa!
There’s an inner hipster side to everyone where originality is everything. What separates successful businesses from flash-in-the-pan hipsters is establishing a brand and identity that has longevity. Tiger Pink can help to bring that out by creating a logo that stands out from everyone else. And think about it: how many other places are called Tiger Pink? That is just one reason why Tiger Pink is the best option to produce something fresh and creative where your new website is concerned.
Web design for your Kingston-based construction company maybe the best business decision you make this year if a recent study is anything to go by.
A study by Yell recently found that 87 per cent of builders had wrong or inconsistent information on their website such as phone number or email, meaning they must be missing a significant amount of potential business from customers.
This is as feedback has shown that nearly nine out of ten (89 per cent) customers will try another company if the details for a business are incorrect, so small businesses should make sure that the details they provide about their business are correct everywhere, including on digital platforms.
The construction industry has been slow to take-up on growth in online commerce and marketing. One of the reasons for this may be that small businesses are convinced they don’t need it, and rely on word of mouth. This is despite the way that people researching local businesses having changed significantly in recent years.
“A lot of small businesses tell me they get all their business from word of mouth and don’t need to be online. However, they’re ignoring the fact that word of mouth has moved online, with more than half of all customers choosing a local business based on online reviews. That’s a lot of work to be missing out on,” concluded Mark Clisby Yell’s Marketing Director.
Over half of people surveyed said that they looked online for a new service and 54 per cent said that they rely on positive online reviews when looking for a new supplier.
This means that websites containing accurate, up to date and relevant information is crucial to any business that wants to get as much new custom as possible.
Websites don’t have to be complex to be effective, and actually the simpler the better for many construction businesses. Make it clear what you do, and provide accurate information for people to get in touch with you to find out more about the services you offer.
The fact people look for online reviews means it is important that you don’t just rely on your website to get your message across, but consider the entire online user experience.
If you have a Yell entry then this will allow people to leave reviews online. Make sure you keep up to date with these and respond to comments, both positive and negative, and be prepared to correct any information given out about you which is not accurate.
You can even invest in online review platforms which can be attached to your own website, allowing customers to leave reviews directly where any new customers may want to see them.
While not all construction companies will necessarily benefit from social media it is worth considering if there are any local online groups which may be able to help you with your marketing. A strong, well-designed and up to date website will give you something to share with them too.
When you have decided on web design for your Kingston-based company then you will need to decide which platform to use.
More and more businesses, both big and small are using WordPress, but if you are new to this area then it may not be clear to you why.
WordPress is by far the most commonly used Content Management System in the world, and is used by approximately 75 million websites. This gives it some unique benefits:
- It is free to install, deploy and upgrade
Yes really, it is free. It is also free to upgrade if you want to ensure your site is as up to date on security as is possible.
- It is cheap
There are parts of the website you may want to shell out for. For example, do you want a more unique design, or to use some specific plug ins? There will be a wide variety of choice and low cost associated with WordPress upgrades than other CMS systems.
- Maintenance is easy
You don’t have to look far for a developer as they all know how to work with WordPress.
- There is a lot of choice
For this reason, there is a wide variety of upgrades and plugins you can use out of the box on your site, and you will have your pick of developers and designers.
- It is great for ecommerce
One of the most popular ecommerce plugins ins Shopify which is designed to be seamlessly integrated with WordPress. You can get a sleek, up to date shop on your website up and running in a matter of hours.
The importance of a hiring good website designers in Surrey for your dealership has been highlighted, after recent research showed a greater investment is being spent on digital marketing budgets than before.
According to the latest findings from CDK Global, a provider of innovative solutions for the automotive retail sector, UK dealers spend 64 per cent of their marketing budget on digital channels. This is a growth from 45 per cent in 2015.
Stuart Miles, managing director for UK and Ireland at CDK, said: “Our research shows that retailers spend anywhere between 0.2 per cent and 1.3 per cent of their turnover on digital market, so it’s important to get it right.”
The study also revealed that the number of UK dealer sites could decline by 25 per cent before 2022. Therefore, they need to place a strong emphasis on their online marketing campaign in order to survive and remain profitable.
Mr Miles added: “We are working with retailers to understand the factors that impact the success of their digital marketing.”
As the first point of contact for most customers, the website is an essential part business for dealers.
However, CDK noted retailers find online advertising, using social media tools, integrating digital tools with legacy systems and website flexibility as some of the hardest things to understand. Therefore, leaving it to professionals to create a user-friendly website could be one way to help.
After creating an effective website, retailers need to manage their customer journey and analyse data through digital marketing tools to help them tailor their products to suit their clients best.
These days, to do good business and keep a leg up on the competition you need to have a working website that looks smart, functions well and keeps your customers engaged. The times they certainly are a-changing, however, and nowadays people do most of their internet browsing on their smartphones rather than their desktop computers, shopping on the go.
What this means is that you need to make sure that your website is responsive, above everything else! If someone clicks onto your site on their smartphone and it’s hard to read and difficult to navigate, it can be incredibly frustrating… and people’s attention spans online are very short.
If they don’t find what they’re looking for in just a couple of clicks, they’ll soon move on elsewhere… which will have a big impact on your profit margins if this happens a lot.
Responsive web design includes having text that’s readable without having to zoom in, enough space for tapping targets and no horizontal scrolling. This will mean your site can be used on a smartphone without you having to create a separate app.
A fully responsive web page will cleverly adjust itself depending on the screen that the user has accessed it with – which results in a far better, more enjoyable browsing experience. What this means for you is that your customer won’t be so annoyed by your site that they leave and never return.
And don’t forget that having a fully optimised website will impact your rankings in search engines for the better as your bounce rate will improve and engines preferentially index sites that have been optimised in this way.
Need website designers in Surrey? Give us a call today.
When you’re launching a new website, logo design will probably be one of the first steps you get your Surrey based designers to tackle. You may have some ideas of a style, which you can discuss with your designer, but giving a brief about the tone of voice your business has is a great first step in us interpreting the sort of font to begin working with.
At present, many brands have turned to modern, sleek sans-serif fonts. If you’re not sure what that means, a serif refers to the little flourishes on the end of some letter strokes. Sans, which means ‘without’ in French, so a sans serif font has none of these flourishes. A serif font, for example, would be the likes of Times New Roman, while a sans serif example would be Arial.
In modern times, when a brand has a re-design, it has often been from a serif font to a sans serif – take Google for example. A serif, arguably has more character, however, preference has been put onto sans serif fonts for one big reason. Digital readability.
However, it’s arguable whether that’s really the case. With screens more advanced than ever before, relying on a sans serif font for legibility reasons is a reach, especially when serif characters can be rendered is as little as seven pixels.
Serif fonts can add real warmth, charm and personality to a logo, and in what LogoLounge are calling the ‘Serif-Redux’ trend, more designers and brands are coming back to these fonts for logo designs.
According to LogoLounge founder Bill Gardner, who, with his team, studied over 250,000 uploads to their design library, it’s a natural reaction to the ‘glut’ of sans serif logos that have become the mainstream for brands: “I look at the resurgence of detail as a rush to fill the void created by the push to anonymity that was a result of stripping brands to their visual bone,” he told to Quartz. “You are starting to see the near rebellion of a group of designers that have been on a fat-free diet too long. Mouths are whetted for an opportunity to binge.”
One, perhaps unlikely, source of inspiration for brand designers, according to Gardner, is the hit Netflix show Stranger Things, which throws back to retro graphics from the 1980s. He believes the cultural impact of the show is undeniable, and the logo in particular sets the tone in a powerful demonstration of what serif fonts can achieve. While sans serif fonts are all about modernity and the future, in this way, serif fonts are about nostalgia and stories.
For technology, medicine and science-based brands, sans serif fonts have and continue to be the right choice, but for brands looking to make a human connection and engage, serif fonts may be the better foot forward. Instagram, for example, has stayed committed to its serif, joined up font – aligning itself not as a technology brand, but one focused on human connection.