When it comes to working with website designers to create a logo for your Kingston business, when the right logo comes along, you may feel that it instinctively sums up your business – but where does that feeling come from?
There’s a lot of connotations, hidden meaning and psychology in not only the fonts that your designers uses, but also the shapes. This little guide from entrepreneur.com puts the emotions that you feel with the shape used, and is a great guide when starting to think about branding for your business.
Geometric shapes are ones that aren’t usually found in nature, so work well for businesses in sector where precision is key. Squares and rectangles come with a meaning of strength and stability – literal building blocks – so if reliability and order is high on the agenda, a square might be a good starting point.
Perfect circles are less harsh than squares, and have a sense of fluidity, harmony and energy – making these a good choice for people facing businesses. A triangle’s meaning depends on how it is positioned, generally with momentum in whichever direction they point. Up for ascending power, while down may have more unstable meaning.
Abstract shapes and symbols have much more meaning from culture, but ensuring yours works in futures over than your own is important if you are a global brand. Arrows are popular choice as they show movement, whereas stars can have a million meanings depending on context such as colour and font surrounding them.
Organic shapes often imbue a sense of nature into a logo – making them popular for health foods, spas and anything that looks to give a sense of relaxation.
If you’re a business owner, then you’ll know how important it is to have a presence online and to rival your competition. You might even use the site to host adverts, creating another stream of revenue for the company. No matter where you’re based in the UK – from Kent to Surrey – web design could ultimately suffer if you’re not careful about the ads that you’re displaying on your pages.
Research from Sizmek (via the Drum) found that almost 38 per cent of brand marketers said that they had run adverts on a website that were either harmful or unsafe. Speaking to 500 people from the US and Europe, 64 per cent said that it was difficult to introduce an effective brand safety solution.
Hardeep Bindra, the vice president of product management for real-time decision services at Sizmek, commented: “The digital media ecosystem is complex and fragmented, so it is no surprise that marketers are prioritising efficiency and transparency from their partners.
“These survey results confirm what we’ve been hearing from our clients about simplifying [the] supply chain and the challenges they face with brand safety.”
If a new customer stumbles across your website and is spammed with ads that could potentially cause damage to their computer, then it will immediately leave a bad impression on anyone. You’ll want to test your website thoroughly across different browsers and on different devices, ensuring that ads don’t interfere with their experience or don’t pose a threat to them.
If you spend plenty of time building a fantastic website, it’ll all be in vain if it doesn’t reach its full potential due to certain ads.
If you own a website, then you will know how important it is to increase its exposure. In fact, you’ll probably spend time posting links to content on Facebook and Twitter in the hope that someone will click on it. You don’t want to put effort into building an online presence only for it not to achieve much. Whether your company is based in Kingston or Surrey, web designers could help to improve this situation through email newsletters.
According to research from InternetRetailing, retailers in the UK prefer to reach people through email marketing during the mornings and at the beginning of each month. You might not be surprised to hear that 9:00 AM was the most popular time at 10.9 per cent, with 8 AM coming second with 10.2 per cent and followed by 10 AM at 9.7 per cent.
Martin Shaw, the head of InternetRetailing’s RetailX, commented: “Night emails received relatively low open rates in the UK and France compared to Germany, while morning emails were 11 per cent more likely to be opened by consumers in the UK than their peers on the continent.”
You have the time and period of the month where it’s most effective, but what about the day it should be sent on? According to the findings, the highest ranked day was Thursday with 18 per cent, Friday came second with 15.5 per cent and 13.97 per cent for Wednesday.
What’s interesting about the research is that it proves that email marketing can be effective when it’s done correctly. However, it still requires a newsletter design that will entice people to read it. Just think of it – and treat it – like the importance of sending out the best possible CV to an employer.
You will want your newsletter to put forward services and products that are interesting for consumers, as well as linking back to existing content on your website to increase traffic and have social media buttons to help you build a bigger online presence.
Everyone enjoys that opportunity to be critical after visiting a restaurant or watching a new film. The same can be said for anyone that’s visiting a website. You won’t want to put time and effort into building a new site only for different areas to hold it back from reaching its full potential. Whether you’re a business in Reading or a freelance artist based in Kingston, web design can all be undone if it’s not executed properly.
Here are three important areas to improve for any website.
It’s easy to not care about picking a font and later realise that it doesn’t fit the website’s theme or makes the content a difficult read. What’s even worse is when a website looks like a CV due to a typeface like Times New Roman. It’s time to experiment and find a font that makes all content – from blogs to menu headings – stand out on the site.
It’s a feature that everyone will have, but most people will create it with the mentality of having one rather than making it distinctive. You will also find that it might sit on a certain page and has no other use for it either. Instead, place the logo in the website’s header and hyperlink it back to the homepage.
The level of interactivity means that anyone will be able to appreciate the effort put into creating a unique logo.
Just consider for a moment how many people that might access a website from their phone or a tablet. If your website isn’t configured properly, it’s going to look far less appealing on a handheld device than it might do on a computer screen.
For those looking to set up a new website – or own one already – it’s important to not disregard a user interface that supports all types of internet browsers and laptops, mobiles and tablets.
When you’re designing a logo for your business there is a lot to consider. You’ll need to make sure that it represents your company, is recognisable and is engaging for customers.
You’ll want to make sure that it informs the other elements of your business’ design work too, so you may find that developing the logo in conjunction with web designers in Kingston is a good idea to ensure it’s suitable for online, as well as print and anywhere else you may want to use it.
Although you may think that this is a very internal process, a recent article in Adweek highlighted how research can help inform your logo design.
The kind of research you’re doing will depend on why you’re having a new logo designed. For existing businesses, you need to understand whether your brand is already strong and you’re changing it to allow for diversification, or if it’s struggling and you’re making a change to give your company a boost, for instance.
In the case of the former, you should conduct a combination of qualitative and quantitative research to identify the existing strengths of the brand and to help ensure that the design aligns with the business’ specific goals.
For the latter, you need to conduct qualitative research to build a story around consumers’ relationship with your brand to understand what needs to be worked on.
Of course, research isn’t the be all and end all when it comes to logo and brand design, but it can help you explore new areas and ensure you’re truly speaking to your customers with your design changes.
There are always trends within logo design to bear in mind as well. One that we’ve noticed coming back around is a move towards serif logos, as opposed to the sleek sans-serif fonts that have been favoured in recent years.
Ten years ago it would have been hard to imagine how much time us Brits would spend online these days but, according to a recent report, 20 per cent devote 40 or more hours a week to browsing the internet.
Proving just how important good-quality web design in Surrey is for local businesses, the Communications Market Report from Ofcom revealed internet use has increased by five per cent over the last decade.
Smartphones have added to our digital dependency, and now 78 per cent of people in the UK own one compared with 17 per cent in 2008. Among 16 to 24-year-olds, this increases to 95 per cent.
Ofcom’s director of market intelligence Ian Macrae said: “People’s lives have been transformed by the rise of the smartphone, together with better access to the internet and new services.”
He added that working flexibly, shopping online and keeping up with the news are just a few things that having the internet at our fingertips allows us to do.
Indeed, Brits check their smartphones every 12 minutes during the waking day, so it is not surprising to find out that two-thirds of adults regard the internet as essential to their lives.
Smartphones users typically spend time on their devices watching videos, surfing their social media sites, reading news and catching up with friends. They also use their phones to work from home, book events and, of course, do online shopping.
According to the government’s Retail Sales Great Britain June 2018 report, internet sales rose by 14.3 per cent between June 2017 and June 2018. It accounted for nearly a fifth (18 per cent) of all retailing transactions, showing just how important e-commerce sites are for businesses.