Businesses will be making sure their web designers in Kingston create their website to be easily accessible and understood by as many people as possible, including those with visual impairments.
This is after it was revealed that American superstar Beyonce is facing legal action, as her official website does not accommodate those who have problems with their vision.
A class action lawsuit states the website violates the Americans With Disabilities Act (1990), as it does not allow equal access to its content.
Dan Shaked, attorney for plaintiff Mary Conner, was reported by the Guardian as saying: “There are many important pictures on beyonce.com that lack a text equivalent.”
Therefore, many people “are unable to determine what is on the website, browse the website or investigate and / or make purchases”.
To enable those who are visually impaired to have access to the entire website, photos have to be coded with alt-text so that this can be spoken by screen-readers, enabling website visitors to understand what the images are about.
In addition to this, Mr Shaked’s complaint states there is a lack of accessible drop-down menus and navigation links. He also claims it is hard to use the website without the use of a mouse, which is difficult for those with poor vision.
While there may be many businesses that do not have these features, the pressure is on the 37-year-old to have a website that is accessible for all, as she has more than 122 million followers on Instagram – nearly double the population of the UK!
If you’ve got a small business you can’t afford to neglect your website. In this day and age you aren’t going to get anywhere if you don’t have an online presence. To truly thrive, your website needs to be well thought out, beautifully designed and give customers exactly what they’re looking for.
However, there are many mistakes that small businesses make with their web design, most of which could be easily avoided. Business2community recently shared some advice on how to avoid the most common pitfalls when it comes to designing a website for a small business.
One of the website’s top tips is to hire a professional web designer to work on your project. However, it stressed that this doesn’t mean you have to go and hire a huge design agency with international clients.
Instead, focus on finding web designers in Kingston, or wherever you’re based, who have experience of working with small businesses and who you feel happy to work with.
One area that often requires work is the content featured on a business’ website. The news provider points out that you need to be ruthless with your copy and only include the information people need to understand your business, as well as avoiding a crowded design with too many elements.
In fact, leaving plenty of white space in a website’s design was actually one of the top ten web design trends identified for 2019 in a recent article for The Next Web.
Using more white space than is necessary also makes it become a “focal point or a more noticeable part of the design aesthetic”, the news provider commented.
Content isn’t something you should write once and forget about. It needs to be constantly updated to ensure it continues to reflect your products or services effectively, and is relevant to your customers.
Regularly updating your content has the additional bonus of improving your performance in search engines too.
When you start working with a web designer, make sure you give them clear guidance about your target audience. Resist the temptation to target everyone. “Try figuring out who your most frequent users are and focus on creating the best possible experience for them. Pleasing the masses simply means you will end up not pleasing anyone,” the news provider noted.
Failing to address UX problems with your website follows on from this. According to Business2Community, many small business owners get caught up in trying to understand the difference between UX and UI.
What’s important, however, is that your site gives the user the best possible experience, regardless of the device they’re viewing it on.
That means you need to consider making it responsive so that it can scale properly on mobiles and tablets, as well as laptops and desktops. Given that more than 50 per cent of people now look at websites on their smartphones rather than PCs, it’s vital to get this right.
Take the time to test every element of your website on multiple devices. Make sure that anyone who visits your website will be able to achieve what they’ve set out do to, whether that’s checking your opening hours, making a purchase or signing up for updates.
The start of a new year is a great time to revamp your website, so why not take a look at our pick of the top web design trends that will be huge for 2019?
– Interactive user experience
Next year will all be about encouraging user experience with your website. There is a growing trend towards interactive websites, and according to recent Forrester Research, having a strong user interface could even boost web conversions by 200 per cent.
What’s more, conversion rates could multiply by 400 per cent, which means more sales, bookings, shares, or phone calls for your business.
Traditionally, websites do not like lots of white space or a lack of colour. However, 2019 will be all about the stripped back look, attracting those who do not like to be distracted by too much graphic.
Instead, designers will be clever and creative with monochrome, enhancing the visuals on the page with just one shade and making them stand out even more.
– Customised graphics
While the use of image libraries, such as Shutterstock, supports thousands of businesses across the globe, the trend will move towards having customised graphics.
This will allow companies to link their visuals with their branding and character. It also helps the images become synonymous with the brand, so it is more easily recognisable by potential customers or clients, strengthening the impression it leaves on website users.
For help updating your website for 2019, get in touch with web designers in Kingston today.
If you sell products online, you’ll no doubt have a website that you put a lot of thought and consideration into. However, how much time and effort have you put into developing an ecommerce app for your store?
For many businesses, it’s likely that an app is secondary to a website, but new research suggests that it might be time for brands to change their priorities. Ecommerce News recently reported on a study by Elavon, which found that 53 per cent of UK consumers prefer to shop via an app than a store’s website.
The main reason for this was to avoid complicated processes when signing in or setting up an account on a website.
However, while apps might be the preferred option, the research also found that they are far from perfect. 40 per cent of shoppers admitted to getting frustrated when shopping or paying via mobile.
Among the top issues cited by consumers are having to repeatedly having to enter personal details, no payment confirmation, long loading times and forced sign-up processes.
When designing a mobile app, businesses also need to consider the fact that consumers feel more time-pressured when shopping on their mobiles as opposed to on a computer. In fact, 36 per cent of those surveyed said they felt less patient when shopping on a mobile app than on a website.
If you’re planning to revamp your ecommerce website in the new year, talk to your web designers in Surrey about how you can also improve or develop your mobile app.
Online shopping is becoming increasingly lucrative for businesses of all kinds. Brits were expected to spend a whopping £1.5 billion during the Black Friday sales at the end of November, for instance.
The end of the year is approaching, which means it is time for most companies to reflect on the past 12 months and look at ways they can improve their offerings for 2019.
When it comes to stock image companies, they will need to make their forecasts on what the visual trends will be over the next year, so they can provide the right images that the public will want to see.
This will impact all businesses with good-quality web design in Surrey, as their use of stock images is what helps bring their website to life and keep visitors on their page.
Here are just a few of the stock image trends we are likely to see in 2019.
Adobe Stock and Getty/iStock have predicted there will be a growth in demand for nature images next year, as a result of the increasing concern about the environment, according to Digital Arts Online.
The image providers believe more users will want pictures that reflect people trying to find peace and solace in a chaotic world by immersing themselves in nature instead.
– Neon colours
Companies using stock image libraries will be searching for bolder, brighter colours next year, it has been predicted.
According to Shutterstock’s forecast for 2019, people will want neon, digital and urban-focused shades. These include colours such as UFO Green, which is very similar to grass and countryside shades, Proton Purple, and Plastic Pink.
These will certainly be great looks for any website, as they are striking to visitors, and will be able to grab their attention as soon as they land on your webpage.
– Art history
It is not just modern looks that are set to create waves in the stock image world next year, as many people want to download more historic art as well.
Deposit Photos believes this trend, which gained popularity in 2018, will continue, with art history influencing modern-day photography. Christy Lee, an American photographer, definitely embraced this trend, creating images that reflected Baroque style paintings.
– Still life
For those who need standard stock images, these will always have their place, particularly when it comes to still life photography.
According to Getty, companies looking for pictures of objects will be able to access very artistic and visually appealing images. A trend that has become popular on social media is the ‘Dark table mood’, depicting food shots in a moody setting, which is reminiscent of 17th century Dutch painters.
Indeed, businesses that want to add some pictures of fruit on to their website will be able to find really interesting and creative shots instead, which will make their web design stand out from their competitors’ websites.
– Choose carefully
Whatever trend you follow next year, it is important to choose your pictures carefully. Your website images reflect the content and design of your entire business, so make sure you stick to one theme and make the artwork consistent.
It is worth thinking carefully about what image you want to portray from your business, and then you will be able to find the right type of photos, drawings or paintings that will reflect your branding appropriately to prospective clients or customers.
More and more Brits are waiting to make their online purchases this week to see if they can take advantage of any Black Friday sales.
The anticipation of tomorrow’s (November 23rd) retail discounts could result in consumers spending as much as £1.5 billion on the web. So if you need to do any final checks on your e-commerce site to make sure it is in working order, you have less than 24 hours to get in touch with web designers in Surrey to solve any hiccups.
It will certainly be worth it so you can take advantage of the millions of customers who are preparing to spend the cash tomorrow, whether they bag a bargain or not.
According to TopCashback.co.uk, there could be an increase in online sales from last year’s already impressive figures, which saw an increase of 11.7 per cent from 2016’s statistics.
Director of the site Adam Bullock was reported by the Express as saying: “We are again expecting online sales to rise but at a slightly lower rate of around ten per cent, meaning online sales should top £1.5 billion.”
He noted this could be the first time online sales exceed the £1.5 billion mark, should as many consumers purchase goods in their shopping baskets as are expected to.
Whether or not you have issued discounts for the upcoming Black Friday event, you are likely to benefit from having an e-commerce function on your website anyway, as Mr Bullock noted: “Online sales are continuing to grow as consumers increasingly move their shopping online.”
Last week, GoCompare Credit Cards predicted that as much as £4.5 billion could be spent on Black Friday this year, with more than half of consumers planning to do their shopping on the internet, reported Your Money.