The May bank holiday is a popular time for DIY jobs, whether homeowners want to give their house a new lick of paint or update their furniture.
However, those who wanted to take advantage of the recent three-day weekend (May 4th to 6th) to get some home improvement jobs done were left disappointed when IKEA’s website failed to work.
The angry shoppers reminded businesses, especially those with e-commerce capabilities, of the importance of both an attractive and functional website.
Those who wanted to purchase on the website were left unable to do so due to “technical difficulties”, the Sun reported.
These have been “impacting processing any online orders and some functionality”, including checking what is in stock, which many shoppers like to do so they do not have to waste a journey if the product they want to buy is not available.
After promising the website would be working within a few hours, this became a few days, eventually lasting the entire bank holiday weekend.
Subsequently, shoppers took to social media to vent their grievances, including @ellewadding who wrote: “Big weekend for decorating, buying new stuff for the home etc. IKEA website has been down all day. #IT fail.”
This is not the only major website failure that has occurred recently, and the website of the newly formed The Independent Group crashed just minutes after the faction was announced in February.
Being unable to access its webpage weakened the impact of former Labour MPs forming their own group in response to the poor handling of Brexit negotiations.
In these incidences, using professional web designers in Kingston would have ensured the websites not only looked great but also functioned successfully.
If there was any doubt whether paying for good website design in Kingston was worth it, the latest blunder on the government’s own page should put that to rest, as its most recent error has been sending innocent users to an escort page by mistake.
People looking up the Bees’ Needs campaign on the Department for Environment, Food and Rural Affairs (Defra) webpage found themselves on a very different website when clicking on the ‘find out more’ tab.
Instead of finding out how to help pollinating insects – including planting flowers that are good for pollination – they were sent to an external website.
This site includes hundreds of UK addresses, which, when clicked on, take the visitor to an escort site.
Defra released a statement about the blunder, saying the link was accurate when it was first published in 2014. However, the domain owner has since changed it.
“We are working hard to support our bees and other pollinators – as these species are essential for pollinating crops and, in turn, human survival,” a spokesperson stated.
It was added that the Bees’ Needs campaign “brings together conservation groups, farmers, beekeepers to promote good practical advice so we can all do more to provide suitable habitats for bees”.
The error on the site has since been amended, and visitors are now asked to search for the Bees’ Needs site themselves.
The Bumblebee Conservation Trust now runs the campaign, which includes an annual event in July aimed at raising awareness of pollinators. Let’s hope this website’s links work more accurately than Defra’s!
Google and Mozilla are attempting to enhance the user experience of Chrome and Firefox by blocking notification requests.
While these messages can be handy from time to time, a test by Mozilla found that people using the beta version of Firefox over the course of a month denied the requests 97 per cent of the time.
Furthermore, these prompts resulted in internet users exiting the site immediately in 19 per cent of cases.
CNET.com reported how the tech giants are now looking into ways to limit the number of notifications web users receive so they are not continuously bombarded with messages that they end up ignoring.
Firefox engineer Johan Hofman revealed Mozilla has launched a two-week experiment that blocks these requests unless the user has clicked or typed on the website.
At the same time, Chrome’s standards chief Alex Russell sent out a Tweet on Sunday (March 30th) to reassure web users that Google is “looking into many strategies to tamp down on this”.
He stated: “My current place is to make push notifications a feature of super high engagement score. Basically [if] it isn’t installed as a PWA (progressive web app) [website developers] won’t get the ability to ask.”
PWAs are apps run by browsers, and notifications are integral to this form of technology.
However, many of the requests were established prior to PWAs becoming so common.
Businesses that are in the process of making their website should take this into consideration. While they want to engage with their potential customers as much as possible, they do not want to put them off by adding a number of alerts on to the webpage that pop up when people visit.
For website design in Kingston that provides exactly what users want, get in touch with us today.
Getting the logo design for your business right is vital. It’s one of the best ways to build brand recognition and it’s something that can set the tone for your company quickly and effectively.
Virtual Strategy recently pointed out that studies have revealed it only takes consumers ten seconds to form an opinion about a logo design, highlighting why it’s so important to get this element of your branding right.
The news provider went on to pick out some of the top logo design trends to watch this year.
In at number one is geometric shapes. These are a good option for logos for a number of reasons, including providing a built-in responsive logo symbol. They can also provide a distinct personality for your company, the news provider noted.
Next up is the use of nostalgic aesthetics, more specifically those that hark back to the 1980s and ‘90s.
Third on the list is minimalism, which often involves using a monochromatic colour palette and lots of negative space.
Speaking to the news provider, founder and executive director of DesignRush Gabriel Shaoolin commented: “Logos are the top visual element of a brand. Therefore, a logo needs to communicate many aspects – including core values, personality, services and more – to consumers at just one glance.”
With so much to consider and logos providing such an important part of a brand, it’s easy to see why you’d want to work with experienced website designers in Surrey to get every element spot on.
If you’re starting a new business, as well as getting your logo design right there are a few other branding trends to keep an eye on, including finding meaningful ways to connect with consumers and the rising power of millennials.
When you start thinking about web design in Kingston, it can be easy to get embroiled in the customer journey, navigation, branding and overall design of your site.
All of these things are undoubtedly important, but you also need to make sure that you think about search engine optimisation (SEO) at the design stage.
An article for Business2Community recently explained why it’s so important to factor in an SEO plan when you’re designing your website, and not to leave it until the design work has been completed.
The main reason is because, with so much online content these days, you need to do everything you can to make sure your business is noticed.
So, how do you start implementing an SEO plan while designing your website? According to the news provider you should start by clearly defining the goal for your website. What do you want it to achieve? Answer this question and it will also make the design process easier.
For small businesses competing on a local level, the advice is not to be complacent simply because you have less competition for your target keywords. “Local SEO means adding local business listings on not only the most important sites like Yellow Pages but other directories that aren’t as well known,” the article suggests.
Of course, as well as making sure people can find your business you need to ensure that they then trust you when they come across your online presence.
Last month, we shared statistics from Blue Corona, which revealed that 48 per cent of people believe one of the most important factors in determining a business’ credibility is through its website design, which means it’s not something you should skimp on.
When designing your new website, it is essential to employ good web designers in Kingston who can help your pages remain protected against cyber threat, as well as look good.
While this is perhaps one of the most important things to do when launching a website, the significance is lost on some of the country’s biggest companies.
According to the Department for Digital, Culture, Media & Sport, many FTSE 350 boards underestimate the impact of a cyber attack on their business. While they may have incident plans, these are not tested as frequently as they should be, according to the latest FTSE 350 Cyber Governance Health Check 2018 report.
It found that only 16 per cent of boards have a full understanding the loss or disruption a cyber attack can cause. Furthermore, while nearly all (95 per cent) companies have a cyber security incident response plan, just over half check these regularly.
Margot James, digital minister, said: “More needs to be done by boards to make sure that they don’t fall victim to a cyber attack.”
She went on to say: “Cyber security should never be an add-on for businesses and I would urge all executives to work with the National Cyber Security Centre and take up the government’s advice and training that’s available.”
Every business, no matter how big or small, is vulnerable to an online attack, and the government’s Cyber Security Breaches Survey 2018 revealed 43 per cent of companies and 19 per cent of charities suffered a cyber security breach in the 12 months leading to April 2018.