The field of website design is constantly evolving, and it is the role of a web designer to sift through all the latest trends and fads to predict which ones are grounded in sound website design, and which are passing fads that will quickly become dated and fade away.
If you’re developing your website design strategy, then it’s important to know which trends are the ones to say attention to. We have three of the more important trends to take notice of in 2021.
Minimalism will become a dominant trend across all aspects of design, from logo design, product design, and packaging design, and minimalist website design is bound to follow.
In web design, minimalism involves using only essential elements – simple text and typefaces, plenty of space, monochrome or duo-chrome colour palettes, and simple graphics. The minimalistic design will draw the viewer’s attention, and also leaves them wanting more, which will lead them into exploring your website further.
Interactive landing pages
Your landing page can play a major role in whether a visitor is merely a passerby, or will become a customer. To be effective, your landing page needs to be captivating and unique. You can add interactive elements, such as an attractive, creative, and interactive questionnaire, to draw the visitor in.
Dark mode is now seen on many popular websites and apps, such as Facebook, Instagram, Youtube, Twitter, and WhatsApp. Rather than dark text and images on a light background, dark mode features light text and images on a dark background.
But, it’s not as simple as just inverting the colours. Instead, dark mode turns text lighter, the background darker, and keeps accent colours relatively the same (just darker). Think dark colour schemes all around.
With dark mode, individual designs and elements really stand out.
Web design trends are only as important as their ability to represent your brand authentically. People can see past meaningless trends. Make sure you make web design choices that support a good user experience and your brand.
If you’re looking for web designers in Kingston, talk to us today.
Most firms have a website, but many of them are designed by the company themselves and in the absence of specialist skills, the results can often be far from impressive.
Many websites are blighted by basic errors, some of which are extremely common. This can have serious consequences, because for many potential customers your website is one of the first ways they encounter your firm. What is said about first impressions when you meet somebody also applies to websites.
The following are among the most common errors, something that could be avoided by using the skills of experienced web designers in Surrey.
Having too many images makes a web page look cluttered, but you should also pay attention to picture quality. This is especially the case if you are including a picture of yourself or other staff at your firm, as poor or inappropriate pictures will convey a negative impression.
The key to web design is it should be easy to read and navigate. People visit to get information and potentially become your customers. They don’t need garish colours, a lack of flow from one section to another or text published in a hue too pale to read.
Not Being Mobile Friendly
Over the last few years the proportion of web searches being made from mobiles has grown exponentially and now outnumbers those made from PCs, laptops and other devices.
Despite this, many websites are still not mobile-friendly, making them hard for phone users to read, navigate and move between pages. This can put you at a disadvantage with more than half your potential customers, so it is essential that your site is geared up for access from any kind of device.
The Wrong Codes And Formats
The really technical stuff is where the inexperienced inevitably fall down. Using non-validated code or out-of-date HTML are just a couple of the ways you can easily get it wrong without evening knowing why.
The above list is just a few of the ways a beginner can make critical mistakes with a website. Many of your competitors will drop these clangers, so if you can bring in the professionals to create a great website that looks good, is user friendly and gives a good impression, you will have a crucial advantage.
Designing for the web and designing for print are two completely different mediums which require different tools, design principles and ideas. However, there are core principles and design philosophies that do translate and can make for amazing websites.
In the past, we have seen the issues of websites that have been designed with antiquated design principles in mind. Older web users may be aware of early website design principles such as the guestbook that were based on older traditions but did not translate well online.
However, there are certain design principles inspired by print media that translate exceptionally well online. Here are some top tips for designing a website using print media principles.
Font Choice Is Critical
Print media is designed to be easily read, as often newspapers, books and printed adverts are displayed in less than optimal reading conditions. As a result, choosing a readable typeface is essential to ensuring a comfortable reading experience.
This philosophy is also important in designing clear websites, particularly for mobile devices. As a result, the core principles that should guide the choice of print typeface should be considered when designing your website.
Print media survives and thrives on its readability. Magazines and newspapers needed to fill an entire page with content, which often led to creative uses of space and clear layouts.
Ultimately, what is important to focus on is how your reader is likely to engage with a website and flow from section to section. Use newspaper and magazine layouts as inspiration for creative ways to accomplish this.
The primary goal with web design for a Surrey business is to guide your prospective customers to the information they need to know about you, and taking advantage of tried and true design principles will help them find you.
Your website is essential for the growth of your business, and choosing the right web designer is as important as choosing the right business partner for any other aspect of your business.
Business owners should have their focus on the day-to-day operations of their enterprise, and will barely have time to concern themselves with the essence of good web design, the latest trends, and conversion rates.
This is why businesses are hiring the best web designers in Kingston. Whether your organisation is large or small, working with these specialists will give you an edge when it comes to presenting your brand online.
But what are the basics of effective web design that you should be aware of? When meeting with your web designers, the following five points should be the foundation of your discussions.
Visual Design and Branding
Your website needs to tell a story about your brand and your business, leaving visitors with a positive experience. The website needs to showcase what is important to a specific clientele.
Visitors to your website should be able to access your website from all major browsers, including mobile devices, and SEO, search engine optimisation, is an important factor for improving your company’s rankings. Your website developer will be able to explain conversion rates and SEO if you need to be more informed about it.
Webpage Menu and Operating Speed
A slow website with complicated menus will frustrate visitors and ultimately lose potential business. A fast website with easy to use menus is an exceptionally valuable tool for any business.
Superior Web Content
It will be the task of your design team to make sure your website features high-quality content that matches your expectations, as well as that of your employees, business partners, and clients.
Responsive Website Design
Responsive website design (RWD) is a feature that allows browsers to access your website from their mobile devices. This function is a necessity, as more than half of web searches are done on mobile phones, iPads or tablets.
A web design team with professional status in the industry and with whom you will cultivate a long and lasting relationship will be most beneficial to your company.
If you need web designers in Kingston for your business, get in touch.
It’s (almost) a new year and that might mean it’s time for a new website? Or at the very least an assessment and overhaul of your existing site.
Either way, it’s always worth checking in on some of the top trends in web design, and Creative Boom recently compiled a handy list, based on a report by Editor X, that could help focus your discussions with your web designers in Surrey.
At the top of the list of trends to watch is the rise of immersive experiences that are replacing in-real-life interactions.
Partner and creative director of Hyperakt Deroy Peraza told the publication: “This unexpectedly digital-first year has been a defining moment for websites as platforms to create immersive digital ‘worlds’ that show unique points of view.”
We all know that user interfaces (UI) are a particularly important aspect of web design but in 2021 and beyond we should expect the UI of sites to become more fully customisable. The Editor X report expects designers to create “modular and modifiable assets and interfaces that consider different types of users and how various UI options could benefit them”.
Another trend that will certainly be embraced by designers is that of positivity. After 2020, it will be time for the world of web design to inject some softer, happier and funnier visuals, with healthcare and emotional wellness being key considerations.
Within the world of business websites, an article for Business2Community recently suggested that areas to watch in 2021 include the increase in popularity of web chats as well as the need to ensure that your site is optimised for voice search, which is increasingly being embraced by users.
A website’s digital presence is exceptionally important, however, the vast majority of small and medium enterprise (SME) owners claimed that their existing websites need improving.
The research, undertaken by Zyro (as published in Global Banking and Finance Review) claimed that as many as 87 per cent of SMEs are not fully satisfied with their website overall.
This largely equally breaks down into the three main areas of web design for Kingston business owners. Of those surveyed, 45 per cent believe their website’s layout needs improving, 45 per cent want to work on the SEO and 43 per cent want to improve the quality of content.
These are the three core principles of what makes an online business successful and are exceptionally vital as lockdown restrictions continue in the UK. Here are ways to improve these specific areas.
Ultimately, your website should be easy and simple to navigate, with a clear path towards any information a prospective customer would want to see. Less is often more, and your focus must be on ensuring a customer can access what they need.
Understanding your customer profile helps here, as you can prioritise your customer base and what they would want as well as your new prospective customer.
SEO And Content
Both of these go hand in hand, as the latter is becoming increasingly important for developing the former. If your website is old and uses older SEO principles it may be actually harming its search ranking by being stuffed full of keywords.
High quality, readable, engaging copy designed with your human audience in mind is far more important and will endure longer than designing content with the search engine in mind first.
Prioritise the content first, and then it can be effectively used to move a prospective customer to the next step in the pipeline.