Web designers in Kingston need to consider the site speed of their websites in order to improve their search engine optimisation.
Those who use Google Search Master Tools will be aware that Google produces site speed reports. These are not just informative, they are a warning that if you don’t improve the site speed for some pages you could negatively affect your indexing and therefore the search engine optimisation of the site.
Take a look at your speed reports to see what is happening, if you have any pages that are flagged or a general site speed problem then you should investigate the following options for improving site speed.
- Enable caching
Most websites should have caching enabled but this doesn’t always happen when a website is built. It is something that needs to be introduced as part of the htaccess file, and needs to be set specific to your site’s needs. Caching means that frequent users don’t need to reload the whole website each time they use it which can take a while.
- Shrink images
Often sites can be slowed down due to people uploading inappropriately large files to a system which can slow it down. Remember you only need a resolution of 72 dpi, and should avoid using the in-website media editor to edit pictures and instead should upload images of the correct size and resolution in the first place.
- Check plugins
While this isn’t necessarily a problem for all sites it is worth checking that you don’t have any giant plugins slowing everything down.
Every business should know how important having a great logo, and a fantastic striking website full of relevant and interesting copy is to their brand. It’s your first point of contact for your customers and clients, so they have to stand out from the competition. The same can definitely be said for the visuals and photographs used too. Web designers in Surrey can explain why.
In an age where everyone has access to digital cameras on their smartphones, and everyone knows someone who has a camera and an interest in photography, it might seem like an extravagant expense to hire a professional, but it will have many benefits.
The Handbook recently listed its influencer trends for 2020, and Instagram is still up there, showing we are all still heavily influenced by image and visual marketing. Using the best images available for your brand across all platforms will drive business.
If you sell a product or products, then getting professional photos for your ecommerce and website will help increase sales. A professional will be able to get crisp and clear, perfectly lit photos, which will always be of a much higher quality than smartphones or compact digital cameras.
It could be that the nature of your business means you can’t find suitable stock images for your website, which makes it more vital to employ the services of an experienced photographer to capture your business to show your customers what it is you do.
It’s a worthy investment. Having the services of a photographer for a few days will give you a huge library of images to use.
If you’re looking for experienced web design and photography in Surrey, get in touch today!
Those with online commercial businesses who are looking for website designers in Kingston should try out Pinterest’s new trends tool.
The online social media platform has been releasing trends data revealing information about new searches for a number of years and covers a range of categories. These include:
- Health and wellness
- Hobbies and interests
- Men’s style
- Women’s style
- Kids and parenting.
You can see 2019’s trends in its press office.
The new trends tool has been announced which will allow other companies to tap into the company’s algorithms to spot emerging trends.
“Because people come to Pinterest to save ideas and plan for the future, we can understand unique and emerging tastes, preferences and interests that have powered our algorithm over the years, and are now available for brands to learn more from,” the social media platform said.
The new tool is currently in beta and focuses on top US search terms so it could be a while before it comes to the UK, but still useful for identifying international trends. The tool is being tested in the US first, with other markets able to experiment with it at a later date.
Companies can use Pinterest as a site to drive traffic to their own. Some use it almost like a search engine and add Pinterest board to specifically drive traffic back to their own websites.
This is a great idea for any trends focused businesses who want to keep top of their customers’ visibility.
Once you have invested in the best web designers Surrey has to offer you need to make sure your website is as well protected against cyber attackers as possible.
DDoS attacks received some attention in the news recently when the Labour Party was subjected to not one, but two attacks in a short period of time during the election campaign.
No data was breached, but this isn’t surprising as this is not what DDoS attacks aim to do.
What is a DDoS attack?
DDoS stands for distributed denial-of-service (DDoS) attack. These involve multiple systems flooding the bandwidth or resources of a particular website with the aim of bringing it ‘down’ for a period of time. So-called ‘bot nets’ are often used for this purpose.
It is possible to buy a DDoS attack that will bring a website offline for a short period of time for very little money on the dark web. It is a form of organised crime.
What protection can I get?
CloudFlare is one of the most popular DDoS protection options and it is thought this is what the Labour Party used for their website. This incident proves the success of the product.
There are other options for smaller companies who cannot afford CloudFlare. One option is Google’s Project Shield which is aimed at small organisations, news and media groups and non-profits. Website owners can apply to join and will have their eligibility assessed on a rolling basis.
AWS Shield is another market leader to consider.
In an increasingly online driven competitive environment, it is all the more important to make those first impressions count. The design of your website is a vital part of your marketing and online presence. To build an online business, it is important to keep in mind these essential website design elements.
First Impressions Count.
The moment a customer first visits your website, they make judgments on your brand. It is vital to make a positive impact on your audience within seconds.
The website design impacts how your business is perceived. Outdated websites, broken links and images, and messy UI and appearance can give a very negative impression, both of the website, and your brand. Good website design will increase your potential to create leads. An attractive welcoming website creates trust in your brand, and your customer service.
SEO (Search Engine Optimisation) Strategy.
There are many elements of a website, not all of them immediately apparent or visible, which affect how search engines find and index your website. If your SEO fundamentals are not up to scratch, you will be struggling to drive traffic to your business right from the very start. A will ensure that you are fully optimised.
Keep Up With Your Competitors.
Given the choice between a poorly maintained and designed website, and a sleek, polished, well presented site, you know yourself which one you will prefer. So don’t fall behind the competition simply due to poor design. Check out your competitors, and see if they are doing anything different, or better. Make sure your brand stands out in the crowd!
Consistency is the key, and finding good website design in Kingston could not be easier. Get in touch today, and let us help your brand and business.
Websites that allow their visitors to purchase goods should start considering how they will cope with the surge in traffic they are likely to experience on Black Friday and Cyber Monday.
Next Friday (November 29th), retailers all around the country will slash their prices to entice Christmas shoppers through their doors or on to their websites and purchase items ahead of the festive rush.
The tradition, which has gained popularity in the UK in recent years after launching in America, is then followed by Cyber Monday.
This is taking place on December 2nd this year and involves online-only deals for shoppers who are attracted to good web design in Kingston and would rather purchase items on their computer than on the high street.
While Black Friday and Cyber Monday deals were traditionally only on offer for one day each, it is now usual for retailers, both offline and online, to provide discounts for a fortnight leading up to the end of November. That is why it is imperative e-commerce sites start thinking about their own reductions to gain advantage over their competitors.
Last year, Brits spent £4.5 billion on Black Friday deals, typically shelling out £202 each on the discounted offers. However, according to Finder, more people are planning to take advantage of the sales this year, which could see the total figure reach £7 billion.
To improve your chance of gaining traction during the Black Friday week, it is wise to improve website and logistics capacity, spread deals across different times or days, and use online stores and email communication as ways to promote discounts and encourage spending, according to PwC.