The world of brand building has become increasingly sophisticated with the introduction of ever more technology to our daily lives and workplaces.

It’s no secret that data can be of use to businesses of all sizes, and now an article by Elissa Fink, chief marketing officer at Tableau, for Forbes has picked out a few ways in which you can use your data to help develop your business.

She explained that this data can be incredibly powerful because it “takes the guesswork out of what your customers want and need”. The data you gather as people move through your site should be used to inform your product development, marketing strategy and other promotions.

Ms Fink also stressed the importance of using that customer data in real-time to enable you to continuously improve the experience for your customers.

As well as improving your website for your customers, using data can also ensure you don’t waste money on marketing or promotional campaigns that don’t have any benefits to you. Using visual data analytics can help you “identify top-performing products, predict changes in trends and track ROI for marketing spend”, she asserted.

If you’re just starting to work with web designers in Surrey, explore how you can use analytics within your new site to provide insights that can help you grow your business and improve your customer service.

Using this data to inform your brief for a new web design project is vital, as is putting customer experience at the heart of what you do and knowing what your goals are for your business going forward.