If your business is looking to relaunch, it’s important that your brand connects with your intended audience and your website looks its best with help from the most skilled website designers Kingston has to offer. Business2Community give their top tips on how to make sure your branding stands out in the crowd.

If you can maintain a solid visual brand which resonates with your existing following and more potential customers, in every aspect of your business, you’ll draw in the right sort of people you want to your website who are similarly minded in lifestyle and thinking. If you can keep your branding consistent, you’ll be able to keep a constant engagement, trust and confidence in what you do. Having strong visual photographic content is usually what catches people eye so making sure you pick the best for your website is crucial to give the best impression.

The best ways to keep your brand consistent and connected are to make sure your logo is designed well and can instantly be recognisable. Invest in having a professional headshot taken for your website too as this will connect you to your following and create a more personable brand, while retaining a professional look.  Make sure the font you pick on your website is carried out across all area of promotion and advertising – this is also the same for your colour palette, so try to opt for similar hues of one colour.

Also make sure you embrace social media and keep up to date with the latest technologies, and have these all linked up to your main website. Your photo sharing on a social media platforms such as Instagram is a great way to show people yourself and what you’re about, especially if you operate in a visual-dependent business.