Responsive web design isn’t a new concept, and businesses are slowly embracing it. But do you truly understand why you need to make sure that your website is responsive?
TG Daily recently shared some of the best responsive web design practices for the year ahead, but we thought we’d start by going back to basics before highlighting some of their key takeaways.
Responsive web design is essential because more and more people view website on smartphones and tablets, in addition to laptops and desktops. As we all know (or should know by now) trying to navigate a desktop site on a mobile phone can be a challenge – you need to make life as easy as possible for your customers, and that’s where responsive design comes in.
It’s not only about having a page that can easily scale though – TG Daily highlighted some simple tricks that can make a difference to your responsive design.
One of them is to use smart typography. This is where not only the font size, but the font itself can alter depending on the device and screen size.
You also don’t need to stick to a black and white colour palette, with the website noting that “vibrant colours are the new black”. To make sure you get this right, hire website designers in Kingston to help you come up with the perfect site design for your brand.
If you’re a small business, 2018 could be the year to overhaul your web presence – or develop one if you don’t already have a website. A survey recently found that nearly two-thirds of customers will stop using a business if they can’t find any information about it online.
Regardless of the size of your business, it’s essential nowadays to have a strong online presence. Customers use the internet as their first port of call for information, and if you aren’t on there you can’t hope to be found by the majority of them.
Business IT recently highlighted figures from the 2018 Telstra Small Business Intelligence Report, which shows just how vital it is to have a website at the very least.
The survey found that 62 per cent of customers will stop considering using a business if they can’t find any information about it on the internet.
That’s a lot of people who are failing to find or contact your firm because they can’t find what they want with a quick online search – and it’s easily avoidable.
A YouGov Galaxy survey revealed that 59 per cent of small businesses without a website blame a lack of technical expertise for not setting one up, while 42 per cent stated that it was because they didn’t have the time.
However, by hiring web designers in Surrey, you can have a functional and well-designed website up and running without having to worry about your technical expertise (or lack thereof). The website also pointed out that modern content management systems (CMS) make it easy to edit the content on your site once it’s created too.
Last year, TG Daily pointed out that having a good web design with strong calls to action can lead to conversions, and therefore improve your business’s sales, making an even more compelling argument for boosting your online presence in 2018.
The best web design Kingston has to offer will help you provide the best digital customer journey possible, to your audience.
Providing an online journey for your customers is increasingly important, as online retail booms.
Traditional stores are suffering, and this was best exemplified earlier this month when Walmart experienced the biggest stock market loss in a single day, in 30 years.
Walmart also posted the biggest loss in the Dow and S&P 500, falling 10.2 percent points and $10.67, from $104.78 to $94.11 at the close of trading on 20 February.
This drop is the latest hit for the company which has experienced disappointing growth over the past year, which has largely been blamed upon its attempts to compete with Amazon.
Amazon recently launched Amazon Go in a number of areas, offering its customers groceries, which it is expected will cause a significant loss for supermarkets and traditional food retailers.
Despite the significant drop the company is remaining optimistic, but only because of its growth strategy. The company plans to expand its online offering by 40 per cent over the coming year, which it hopes will help it to stand up to its online rivals.
While these fights are being played out between large multinational companies, there is still a relevance to smaller organisations.
Having a digital strategy for your business, no matter how traditional means that you will be able to stand up to rivals, no matter what the future brings.
When you decide to work with the best web designers Kingston has to offer, you’ll be in the safe hands of a team which knows how to get all the information necessary to produce the perfect website for you and your customers.
However, if there are certain necessities you do have for your website, it can never hurt to verse yourself in the best ways to brief web designers, and these tips from Econsultancy might just inspire some creative discussions with your design team.
Change your focus
While you may have an idea about the way you want to change your branding, illustration and logo, web design is also about the journey taken on your website. From this point, customer experience is the most important factor you need to consider and it’s more about simply how your website looks.
List your goals
Tell your designers what you want this re-design to achieve – more sales, more enquiries, more conversions. Knowing this will help you measure the success after the design has happened.
Bring data to the table
So you’re going to put your customers at the forefront of your design, but to do this, don’t just use your own anecdotal evidence. Put in effort, research and understand your data and metrics so that designers can respond to their behaviour with their website design.
Learn from your old site
If you’re creating a replacement site, it’s key to understand the strengths and weaknesses of your old site. Can you tell your developers five things that your customer’s liked and hated about your old site? Playing up these positives and designing away issues is a must for keeping customer’s satisfied.
If you are looking for the best web design Kingston has to offer then chances are you will want to ensure your customers have the best possible digital journey.
We can get hung up on making sure our customers find us through GoogleAds and search engine optimisation, and making our website as clear as possible, but if you want repeat business, it is what happens after you finally hook a customer that is really important.
Saying thank you is an important, and often overlooked part of a user journey, but should be as essential a part of it as any other part of your marketing plan.
Saying thank you, whether it is with a thank you screen or even better, a thank you email, is an important opportunity to not only make your customer feel valued, but also to provide them with information on:
When they can expect their product, if that is what they ordered.
Any loyalty schemes you offer.
Contact information that may be specific to them.
Other products they may be interested in.
Links to your other digital offerings and social media.
Access to other customers, such as message boards or LinkedIn groups.
Though of course we can help you with your digital customer journey, the thank you doesn’t even have to be digital. How about a discount code snuck into a package you send them out after they have placed their order? Or a good old-fashioned thank you card a couple of weeks after they have received the goods?
We all understand the importance of good branding when it comes to developing a successful business and consumers are becoming ever-more discerning, which makes getting your brand right, and communicating it effectively, even more important.
Several members of the Forbes Coaches Council have offered their tips on the best creative branding techniques to use to ensure your business stands out.
Frances McIntosh, from Intentional Coaching LLC, said that it’s vital to “show your audience what you can do for them”. She stressed that you need to answer the question of what you can do for them “without professional jargon, in everyday language”.
“Make your potential clients the hero with you being the guide to success,” she stated.
Creating video content and setting up a blog, which you regularly post to, were other top tips shared by the experts.
Mark S. Babbitt, from YouTern, meanwhile, told the news provider that utilising testimonials is important.
“Stop talking about yourself – and let your customers, colleagues and mentors do the talking for you, through testimonials,” he asserted.
You may want to consider these things when working on your new website with web designers in Surrey.
Video content has become increasingly important and there are a multitude of ways in which you can use this medium on your website.
As well as videoing events and broadcasting live, if it’s relevant, you could create instructional videos that relate to your products or services. You may even want to consider sharing video testimonials, combining two trends in the branding sphere.