If your business is looking to relaunch, it’s important that your brand connects with your intended audience and your website looks its best with help from the most skilled website designers Kingston has to offer. Business2Community give their top tips on how to make sure your branding stands out in the crowd.
If you can maintain a solid visual brand which resonates with your existing following and more potential customers, in every aspect of your business, you’ll draw in the right sort of people you want to your website who are similarly minded in lifestyle and thinking. If you can keep your branding consistent, you’ll be able to keep a constant engagement, trust and confidence in what you do. Having strong visual photographic content is usually what catches people eye so making sure you pick the best for your website is crucial to give the best impression.
The best ways to keep your brand consistent and connected are to make sure your logo is designed well and can instantly be recognisable. Invest in having a professional headshot taken for your website too as this will connect you to your following and create a more personable brand, while retaining a professional look. Make sure the font you pick on your website is carried out across all area of promotion and advertising – this is also the same for your colour palette, so try to opt for similar hues of one colour.
Also make sure you embrace social media and keep up to date with the latest technologies, and have these all linked up to your main website. Your photo sharing on a social media platforms such as Instagram is a great way to show people yourself and what you’re about, especially if you operate in a visual-dependent business.
Managers can quantify their investment in professional web design for their Kingston business with real conversions.
This is according to TG Daily, which revealed that web design has a direct correlation with conversion rates.
“When it comes to web design, you need to focus on three things: navigation, call-to-action, and colour scheme,” the technology news site stated. “Be sure that your website is easy to navigate. Make it clear for visitors to reach the pages they want. And once they get to the content they’re looking for, there must be a call-to-action that compels them to convert.”
Good web design helps add gravitas to your company’s branding algorithm in Google, the article continued. A company website is an extension of a brand and needs to be consistent with logos, a colour pallet and coherent style, which in turn helps its Google ranking.
Finally, effective web design that delivers good content while engaging customers will yield positive results, and good design will help visitors to your site consume its content effectively.
Recently Techaeris revealed common mistakes many stumble over when it comes to business web design, including complicated user interfaces or busy navigation bars.
Inefficient SEO was another pitfall. Without sufficient Search Engine Optimisation, how will your company appear on the first page of Google when customers search for your products or services?
Finally, not enabling a mobile-friendly version of your website could cost you future or even existing custom, as more and more of us are doing business and making purchases on our smartphones on the move.
As a web designer there is a lot to think about when you’re creating the concepts for a new site. In addition to how it looks, its usability and any style quirks you need to consider, you should also be thinking about cyber security when you’re designing a website.
ITProPortal highlighted the need for data security to be part of a web designer’s plan, noting that the challenge lies in being able to collect enough personal data that you can offer an individualised browsing experience while protecting the data that you’re collecting.
So, what do you need to know if you’re a web designer and are working on new projects?
The first thing is to utilise the Privacy by Design framework, which is a privacy-first, best practice guide to how to approach customer security through your web design that goes beyond the current legal frameworks.
Another top tip from the website is to put privacy first in everything that you do and to never sacrifice that in a quest for better personalisation.
What’s more, designers and developers need to work ever more closely together to ensure that the right personal data is collected to deliver the experience they’re aiming for, while all the time considering how that data is going to be protected.
Figures published by the UK government earlier this year revealed that almost half of all UK businesses experienced a cyber attack or breach of some form or another between April 2016 and April 2017.
If you need web design services in Kingston, contact us today.
Having an effective website is important for any business with dealings in the digital arena but getting the most from your website isn’t always easy.
From website design and wording to the calls to action used, there are dozens of elements that combine to make a website effective – or not.
A group of experts recently published their top tips in Entrepreneur magazine, suggesting more than a dozen ways in which a website can aim for higher conversions.
Focusing on problem solving rather than talking up your business can help illustrate to an audience how they stand to gain from using your products or services, the piece reads. Likewise, editing the copy on a website to ensure results rather than features are a priority is useful in concentrating a prospect’s mind.
A consistent brand identity builds trust, so having streamlined branding on your website and offline can be beneficial. Creating an engaging and appealing About Us page, meanwhile, can also assist with trust building, and utilising social channels helps build up a relationship with consumers, adding value.
The content provided on the website via a blog should also be engaging and give something back to the audience – this is an opportunity to educate consumers in why they need your products or services. It can also pay to target the right customers with key phrases relevant to your audience, experts suggest.
Customer experiences can also impact on a prospect’s decision to engage with a brand and convert in your desired way – if a website is low to load, for example, users could be put off right away. As an example, Amazon’s revenue rose by one per cent after cutting the website’s load time by just 0.1 second.
If you could do with more conversions, Surrey website designers Tiger Pink are here to help.
If you have the best website design Kingston has to offer then you should make sure that your website is as accessible as possible.
People with disabilities should be able to access your business offerings as well as anyone else, this means you can expand your possible customer base, but more importantly, it is the law.
There are a number of easy steps you can take to ensure that your website is as accessible as possible for people with sight loss, though they aren’t well known about.
- Check your use of images
Using images is fine, but they shouldn’t contain information that can’t be found elsewhere on the page. Why? People with sight impairment will be unable to access that information if they are using a screen reader. Make sure any information in image is accessible elsewhere in the text.
- Use headers
This is important not only for disability accessibility but also for your SEO, so don’t knock it. Use proper H1, H2 and H3 architecture in your text and never just ‘bold’ titles. People on a screen reader will be able to browse by skipping between the headers when they access a page, making it essential for ease of access for them.
- Optimise your UX
This is important for everyone but is particularly important for someone who has a disability. Making your website as easy to use as possible benefits people who already have some difficulties accessing it disproportionately, so remember that next time you are considering this aspect of your website.
If you have invested in the best web design Kingston has to offer you need to make sure that your website and the data associated with it is as safe as possible.
The head of cybersecurity at GCHQ has warned that we could be faced with a cybersecurity hack that would be much worse than the Wannacry ransomware attack that threatened to cripple the NHS last year.
Speaking at a conference by antivirus firm Symantec, Ian Levy, technical director of GCHQ’s National Cyber Security Centre said:
He told the conference: “Sometime in the next few years we’re going to have out first “category one'” cyber incident, where you need a national response.
“There’ll be an independent investigation and what will really come out is that it was entirely preventable.”
The fact that many of these attacks are preventable means that there are some small steps that you can take in order to minimise your risk of cyber security attack.
Consider taking the following steps:
- Keep your software and plugins up to take
You will need to keep your site up to date and we can help you with that, but it is also very important you keep the software that you use to work on your website up to date too.
Software manufactures will issue updates to patch weaknesses as soon as they become aware of them, so make sure you agree to update.
Make sure you change your password from the one we send you, to ensure this is as secure as possible.
- Suspicious emails
Make sure everyone who works on your website or on your system know what to do if they get a suspicious email.