As a web designer there is a lot to think about when you’re creating the concepts for a new site. In addition to how it looks, its usability and any style quirks you need to consider, you should also be thinking about cyber security when you’re designing a website.
ITProPortal highlighted the need for data security to be part of a web designer’s plan, noting that the challenge lies in being able to collect enough personal data that you can offer an individualised browsing experience while protecting the data that you’re collecting.
So, what do you need to know if you’re a web designer and are working on new projects?
The first thing is to utilise the Privacy by Design framework, which is a privacy-first, best practice guide to how to approach customer security through your web design that goes beyond the current legal frameworks.
Another top tip from the website is to put privacy first in everything that you do and to never sacrifice that in a quest for better personalisation.
What’s more, designers and developers need to work ever more closely together to ensure that the right personal data is collected to deliver the experience they’re aiming for, while all the time considering how that data is going to be protected.
Figures published by the UK government earlier this year revealed that almost half of all UK businesses experienced a cyber attack or breach of some form or another between April 2016 and April 2017.
If you need web design services in Kingston, contact us today.
Having an effective website is important for any business with dealings in the digital arena but getting the most from your website isn’t always easy.
From website design and wording to the calls to action used, there are dozens of elements that combine to make a website effective – or not.
A group of experts recently published their top tips in Entrepreneur magazine, suggesting more than a dozen ways in which a website can aim for higher conversions.
Focusing on problem solving rather than talking up your business can help illustrate to an audience how they stand to gain from using your products or services, the piece reads. Likewise, editing the copy on a website to ensure results rather than features are a priority is useful in concentrating a prospect’s mind.
A consistent brand identity builds trust, so having streamlined branding on your website and offline can be beneficial. Creating an engaging and appealing About Us page, meanwhile, can also assist with trust building, and utilising social channels helps build up a relationship with consumers, adding value.
The content provided on the website via a blog should also be engaging and give something back to the audience – this is an opportunity to educate consumers in why they need your products or services. It can also pay to target the right customers with key phrases relevant to your audience, experts suggest.
Customer experiences can also impact on a prospect’s decision to engage with a brand and convert in your desired way – if a website is low to load, for example, users could be put off right away. As an example, Amazon’s revenue rose by one per cent after cutting the website’s load time by just 0.1 second.
If you could do with more conversions, Surrey website designers Tiger Pink are here to help.
If you have the best website design Kingston has to offer then you should make sure that your website is as accessible as possible.
People with disabilities should be able to access your business offerings as well as anyone else, this means you can expand your possible customer base, but more importantly, it is the law.
There are a number of easy steps you can take to ensure that your website is as accessible as possible for people with sight loss, though they aren’t well known about.
- Check your use of images
Using images is fine, but they shouldn’t contain information that can’t be found elsewhere on the page. Why? People with sight impairment will be unable to access that information if they are using a screen reader. Make sure any information in image is accessible elsewhere in the text.
- Use headers
This is important not only for disability accessibility but also for your SEO, so don’t knock it. Use proper H1, H2 and H3 architecture in your text and never just ‘bold’ titles. People on a screen reader will be able to browse by skipping between the headers when they access a page, making it essential for ease of access for them.
- Optimise your UX
This is important for everyone but is particularly important for someone who has a disability. Making your website as easy to use as possible benefits people who already have some difficulties accessing it disproportionately, so remember that next time you are considering this aspect of your website.
If you have invested in the best web design Kingston has to offer you need to make sure that your website and the data associated with it is as safe as possible.
The head of cybersecurity at GCHQ has warned that we could be faced with a cybersecurity hack that would be much worse than the Wannacry ransomware attack that threatened to cripple the NHS last year.
Speaking at a conference by antivirus firm Symantec, Ian Levy, technical director of GCHQ’s National Cyber Security Centre said:
He told the conference: “Sometime in the next few years we’re going to have out first “category one'” cyber incident, where you need a national response.
“There’ll be an independent investigation and what will really come out is that it was entirely preventable.”
The fact that many of these attacks are preventable means that there are some small steps that you can take in order to minimise your risk of cyber security attack.
Consider taking the following steps:
- Keep your software and plugins up to take
You will need to keep your site up to date and we can help you with that, but it is also very important you keep the software that you use to work on your website up to date too.
Software manufactures will issue updates to patch weaknesses as soon as they become aware of them, so make sure you agree to update.
Make sure you change your password from the one we send you, to ensure this is as secure as possible.
- Suspicious emails
Make sure everyone who works on your website or on your system know what to do if they get a suspicious email.
Just a few simple web design mistakes could be costing new enterprises millions of pounds worth of business, companies have been warned.
A recent article published in the Huffington Post suggests that just three small errors can contribute to a business failing to see their desired results in the expected timeframe.
The first of these mistakes is creating website that isn’t responsive – that is, a website that fails to display attractively on mediums like tablets or smartphones, that has an unappealing or difficult to navigate layout or that takes too long to load.
Secondly, firms may be missing out because their contact information is not easy to find or use. Contact details should be presented in a streamlined fashion and clickable where appropriate to make the process as simple as possible for consumers.
Giving the audience the option to send an email or fill out a contact form can be helpful, too, as it means consumers can get in touch in a way that’s convenient for them or during unsociable hours.
The third common mistake that could be costing a company lost business is failure to implement calls to action. Website users need direction and businesses need conversions – placing calls to action throughout the website makes it easier for companies to achieve the aim of their site.
Goals may include getting a customers to book an appointment, send an email or request more information – lead up to this point with persuasive words and images and use buttons to get more customers in a click.
For responsive website design in Surrey and Kingston, contact Tiger Pink today.
There are social faux pas, fashion faux pas, and now there are web design faux pas that could be costing you valuable business.
Techaeris reveals that there are five common mistakes companies make with their web design that can easily be avoided.
Complicated user interfaces and navigation are top of the list, and something as simple as adding a navigation bar can tidy a website up considerably, rather than relying on a web of links making it difficult should a user wish to return to a page they had already clicked past.
Inefficient SEO is a common pitfall for the non-initiated. Without employing efficient Search Engine Optimisation, a business website might not appear on the second, let alone first page of a Google search of their product or service.
Internet usage is changing and a business website that does not have a mobile-friendly version can put somebody browsing on their phone off a company simply because the page is too tricky to navigate on a smaller device.
Choosing visuals over user experience is a very easy mistake to make, but too much animation can lead to slow loading times or distract from your company message.
Finally, improper use of analytics, and therefore not understanding how people are accessing your site, where they are based, and what parts of the site interested them the most, is letting valuable business data escape.
If you are seeking web designers in Surrey, choose a professional that can tackle all these issues for you and bring you a professional website that adds credibility to your brand.