How Much Do You Test Digital Design?

How Much Do You Test Digital Design?

When you’re designing a website – or anything that’s going to be part of the digital environment – there are a host of things you need to think about. We’ve recently discussed the importance of responsive design, for instance.

Getting your branding right for a digital environment is a key part of that, and something that Audi has been doing a lot of work on. Design Week recently showcased the efforts the automaker has taken in terms of making its digital channels more accessible.

It has made a big thing about becoming a digital-first brand, and as such is launching a new tool to encourage people to play with and test its branding.

The automaker has made all of its design guidelines accessible online, and through this tool is encouraging people to mock-up their own Audi-inspired designs. The tool will then tell them how well this sits in the brand architecture.

Audi’s new visual identity has very much been informed by the precise and technical side of the business. Strichpunkt, the agency behind the rebrand, told the publication that the striped-back logo, typeface and line-drawn icons that appear on the website were inspired by “the precise technical drawings designed when developing Audi’s cars”.

While the team at the automaker probably aren’t expecting any serious issues with the digital branding to crop up through its tool, it’s an interesting idea that helps create engagement with a brand as well.

If you need some help with web design in Surrey, contact us to find out how we can be of assistance.

Amazon Wants Shoppers To Buy Without Credit Cards

Amazon Wants Shoppers To Buy Without Credit Cards

The largest online retailer is hoping to encourage more people to buy goods from its website by removing the requirement to have a credit card.

It is discussing plans with financial institutions to provide products similar to checking accounts, which would enable customers who do not have bank accounts to purchase items from the e-commerce site, the Wall Street Journal reported.

This comes as more than a quarter of households in America do not have adequate access to bank accounts, instead relying on cash for their finances.

Amazon wants to tap into this market by allowing them to use their smartphones to buy things online without a credit or debit card.

Late last year, Amazon partnered with 7-Eleven stores in the US and launched its Amazon Cash program. This enabled customers to pay between $15 (£11) and $500 into their Amazon account so they could use this to buy from the site.

Gurmeet Singh, chief digital officer and chief information officer at 7-Eleven, was previously quoted by CNBC as saying: “We felt we had a market opportunity, how do I create a digital inclusion for consumers who are unable to take part in the digital economy. Amazon Cash is part of that overall strategy.”

Amazon wants to launch its new checking account product to break into this market of younger or lower-income shoppers, particularly as a report by Goldman Sachs in 2015 revealed that a third of millennials anticipated they would not need a bank account within five years.

However, nearly 50 per cent of the country resides within a mile of a 7-Eleven store, which is why its Amazon Cash program has proved so effective since its launch in November 2017.

Having an e-commerce facility on your website could significantly boost your business by increasing your customer-base exponentially.

To start transforming your online presence, get in touch with web designers in Kingston by visiting us here.

Do You Understand The Need For Responsive Web Design?

Do You Understand The Need For Responsive Web Design?

Responsive web design isn’t a new concept, and businesses are slowly embracing it. But do you truly understand why you need to make sure that your website is responsive?

TG Daily recently shared some of the best responsive web design practices for the year ahead, but we thought we’d start by going back to basics before highlighting some of their key takeaways.

Responsive web design is essential because more and more people view website on smartphones and tablets, in addition to laptops and desktops. As we all know (or should know by now) trying to navigate a desktop site on a mobile phone can be a challenge – you need to make life as easy as possible for your customers, and that’s where responsive design comes in.

It’s not only about having a page that can easily scale though – TG Daily highlighted some simple tricks that can make a difference to your responsive design.

One of them is to use smart typography. This is where not only the font size, but the font itself can alter depending on the device and screen size.

You also don’t need to stick to a black and white colour palette, with the website noting that “vibrant colours are the new black”. To make sure you get this right, hire website designers in Kingston to help you come up with the perfect site design for your brand.

If you’re a small business, 2018 could be the year to overhaul your web presence – or develop one if you don’t already have a website. A survey recently found that nearly two-thirds of customers will stop using a business if they can’t find any information about it online.

Does Your Small Business Need To Consider Its Web Presence?

Does Your Small Business Need To Consider Its Web Presence?

Regardless of the size of your business, it’s essential nowadays to have a strong online presence. Customers use the internet as their first port of call for information, and if you aren’t on there you can’t hope to be found by the majority of them.

Business IT recently highlighted figures from the 2018 Telstra Small Business Intelligence Report, which shows just how vital it is to have a website at the very least.

The survey found that 62 per cent of customers will stop considering using a business if they can’t find any information about it on the internet.

That’s a lot of people who are failing to find or contact your firm because they can’t find what they want with a quick online search – and it’s easily avoidable.

A YouGov Galaxy survey revealed that 59 per cent of small businesses without a website blame a lack of technical expertise for not setting one up, while 42 per cent stated that it was because they didn’t have the time.

However, by hiring web designers in Surrey, you can have a functional and well-designed website up and running without having to worry about your technical expertise (or lack thereof). The website also pointed out that modern content management systems (CMS) make it easy to edit the content on your site once it’s created too.

Last year, TG Daily pointed out that having a good web design with strong calls to action can lead to conversions, and therefore improve your business’s sales, making an even more compelling argument for boosting your online presence in 2018.

Walmart Shares Plummet As People Go Online

Walmart Shares Plummet As People Go Online

The best web design Kingston has to offer will help you provide the best digital customer journey possible, to your audience.

Providing an online journey for your customers is increasingly important, as online retail booms.

Traditional stores are suffering, and this was best exemplified earlier this month when Walmart experienced the biggest stock market loss in a single day, in 30 years.

Walmart also posted the biggest loss in the Dow and S&P 500, falling 10.2 percent points and $10.67, from $104.78 to $94.11 at the close of trading on 20 February.

This drop is the latest hit for the company which has experienced disappointing growth over the past year, which has largely been blamed upon its attempts to compete with Amazon.

Amazon recently launched Amazon Go in a number of areas, offering its customers groceries, which it is expected will cause a significant loss for supermarkets and traditional food retailers.

Despite the significant drop the company is remaining optimistic, but only because of its growth strategy. The company plans to expand its online offering by 40 per cent over the coming year, which it hopes will help it to stand up to its online rivals.

While these fights are being played out between large multinational companies, there is still a relevance to smaller organisations.

Having a digital strategy for your business, no matter how traditional means that you will be able to stand up to rivals, no matter what the future brings.

What To Consider When Briefing Web Design

What To Consider When Briefing Web Design

When you decide to work with the best web designers Kingston has to offer, you’ll be in the safe hands of a team which knows how to get all the information necessary to produce the perfect website for you and your customers.

However, if there are certain necessities you do have for your website, it can never hurt to verse yourself in the best ways to brief web designers, and these tips from Econsultancy might just inspire some creative discussions with your design team.


Change your focus

While you may have an idea about the way you want to change your branding, illustration and logo, web design is also about the journey taken on your website. From this point, customer experience is the most important factor you need to consider and it’s more about simply how your website looks.


List your goals

Tell your designers what you want this re-design to achieve – more sales, more enquiries, more conversions. Knowing this will help you measure the success after the design has happened.


Bring data to the table

So you’re going to put your customers at the forefront of your design, but to do this, don’t just use your own anecdotal evidence. Put in effort, research and understand your data and metrics so that designers can respond to their behaviour with their website design.


Learn from your old site

If you’re creating a replacement site, it’s key to understand the strengths and weaknesses of your old site. Can you tell your developers five things that your customer’s liked and hated about your old site? Playing up these positives and designing away issues is a must for keeping customer’s satisfied.